PPLI Annual Report 2020 - Flipbook - Page 64
Impact: Key Social Media Results for 2020
Facebook Stats:
Page likes: ---------------------------------------------------- +2,943 (+278%)
Page Followers: -------------------------------------------- +3,027 (+274%)
Organic Posts: ---------------------------------------------- 376
Organic Engagements: ---------------------------------- 17,432
Impressions (paid ads): ---------------------------------- 8.3m
Clicks (paid ads):-------------------------------------------- 34,714
Instagram Stats:
Followers: ---------------------------------------------------- +2278 (+264%)
Impressions (paid ads): ---------------------------------- 17.5m
Clicks (paid ads):-------------------------------------------- 23,403
Twitter Stats:
Followers: ---------------------------------------------------- +1,583 (+124%)
Tweets:-------------------------------------------------------- 424
Twitter Impressions: -------------------------------------- 5.825m
Profile visits: ------------------------------------------------ 18,325
Mentions: ---------------------------------------------------- 848
Youtube stats:
Subscribers:-------------------------------------------------- +111
New videos uploaded:------------------------------------ 37
Video views: ------------------------------------------------ 306,630
(295,668 views were from paid advertising)
Total hours watched:-------------------------------------- 4,033
(3,759 hours were from paid advertising)
Total Impressions:------------------------------------------ 114,539
Views: -------------------------------------------------------- 52.3% Male 47.7% Female
Next Steps
•
Enhance Languages Connect website and make information more readily available to all of our target
audiences
•
Develop more interactive and fun online activities to increase engagement
•
Develop and expand the present social media channels through both organic and targeted paid
campaigns
•
Source more contributors and influencers, and encourage further sharing and subscribing
•
Ensure timely and continuous promotion and awareness with a variety of engaging content
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