Beauty Forum Feb23 - Flipbook - Page 27
Though Halal skincare products were initially
developed for Muslims, many skincare
enthusiasts are now switching to Halalcertified brands because of the auditing
process, knowing that the products are proven
to be good for the skin.
In New Zealand Federation of Islamic
Associations of New Zealand audit, the
ingredients of the products and the
manufacturing
process
cannot
contain
anything “haram”, which means anything
porcine or alcohol or harmful. The process is
rigorous and the audit takes place every year.
Velettà founder Sarah Bacon loves skincare
and facials. It seemed natural to her to develop
a skincare brand to be sold through salons and
spas as in her view, “who better to recommend
products than a trained professional who truly
understands their client's skin.” She loves
working with her salon stockists saying; “we
talk the same language and are all skin
obsessed.”
The Velettà range is natural, vegan and Halalcertified. Halal certification is unusual in the
New Zealand skincare scene but is vital to the
Velettà ethos of ethics and inclusivity. Sarah
wanted to ensure that all women could use the
range without compromising their beliefs.
Moreover, these are growth markets with the
global Halal skincare market pitched to be
worth almost US$80 billion by 2028 and the
vegan market worth almost US$10 billion by
2023.
The six tightly curated Velettà products are
complicated to make - but simple in their
approach: high-quality natural ingredients
where every oil and essence is scientifically
proven to promote healthy glowing skin.
Products are consciously oil based (except for
the waterless Purifying Mask) because good
plant-based oils support good skin barrier
function.
But Sarah also believes that skincare should
be about more than ‘caring for the skin’ saying
“Women do not tend to give themselves
permission to self-care and I want to change
that.” For that reason, Velettà has developed
at-home rituals with plans to continue
developing more.
The Velettà signature facial massage and the
in-salon spa protocol were developed by
aesthetician Lisa Perigo. Sarah says the
Velettà experience is all about the experience,
the rituals, the beautiful bottles, and the
signature jasmine scent and about providing a
sense of wellbeing.
Sarah Bacon
sarah@velettaskincare.com
www.velettaskincare.com
