Beauty Forum May23 - Flipbook - Page 56
Zoom Boom
The American
Academy of Facial
Plastic and
Reconstructive
Surgery reports that
75% of plastic
surgeons have seen a
surge in clients
younger than 30.
“As social media and visual self-representation
continue to dominate our culture, traditional
customer demographics across many sectors,
plastic surgery being no exception, are being
replaced with a younger, highly mobile and heavily
engaged client base,” said top New York City
plastic surgeon Dr. Richard Westreich.
“Essentially, everyone lives the life of celebrity, and
the quest for the fountain of youth now begins in
the 20s for many people.”
Practices need to be more mobile friendly to
engage with this younger demographic, Dr.
Westreich explained. “Practices must have a
strong social media presence, engage patients
over text, direct messaging and email rather than
telephone calls, and also offer online booking.”
Huge surg
Cosmetic P
“My best advice to people is to go back to the mindset before the Zoom boom,” he said, explaining that
virtual consults have streamlined the process and
tightened the timeline between concept and
completion. “Don’t rush into something just
because it’s easy or convenient.”
Dr. Westreich suggests bundling more than one
“tweakment” during an appointment, which can
save time and money for the client.
Popular procedures include breast augmentation,
liposuction, rhinoplasty, eyelid surgery and facelifts.
Less invasive procedures like Botox injections are
skyrocketing.
Whatever procedure a person is considering, due
diligence is the best defense against potential postop problems, Dr. Westreich cautioned.
If you’re considering any cosmetic procedure, these
safety tips from Dr. Westreich can improve your
chances of a better outcome:
Beauty Forum ® Magazine.
