Rangatira Investments Annual Report 2021 - Report - Page 17
Ra n g a t i ra An n u a l Re p ort 2021
P R I VAT E I N V E ST M E N T S
levels easier to manage and became,
Karen Crabb, Chief Executive of Rainbow’s End
for that time, the ‘new normal’.
Karen Crabb became Chief Executive of Rainbow’s End in
February 2018. Before that, she had spent 16 years with Lion
I also think our safety culture made it
somewhat easier for us in managing
the pandemic than for some other
businesses. What wasn’t easy was
Karen Crabb, Chief
Karen was attracted to the role because Rainbow’s End has
setting budgets. That was interesting with
always had a special place in her heart. “I’m a Kiwi kid, and
the Park being closed and then partially open.
Rainbow’s End is a great business - it’s exciting and delivers a
However, the last summer was busier than ever, due to domestic
fun, positive experience,” she says.
guests looking for fun things to do and wanting a positive day
“Rainbow’s End, now 38 years old, is an iconic part of New
Zealand and our country’s only theme park, with 21 rides and
attractions for guests and thrill-seekers. At the height of the
season, during school holidays and weekends, 15,000 guests
visit the Park each week, and we employ between 260 and 300
staff mostly on a part-time basis.”
Working for Lion for 16 years gave Karen experience in sales,
marketing, manufacturing, strategic planning, human resources,
and retail. Karen says, “This provided a broad spectrum of
Rainbow’s End welcomes everyone and guests include:
Younger families, those with children under eight who visit
Older families with children between 8 and 14.
Thrill-seekers aged between 15 and 29.
Corporates and Groups booking the Park for a Social event,
Christmas Party or to host customers and their families.
experiences across every aspect of the business. There was
a big focus on people and customers and this focus and these
Karen explains that Corporates and Groups is an increasing
skills have proved invaluable in my current role at Rainbow’s
market for Rainbow’s End and has grown rapidly. “We can host
up to 3,000 guests at such events and the demand has grown
The COVID-19 pandemic meant a turbulent year for the
business, marked by the unknown. The Park was closed during
as companies seek a safe and fun experience to host staff and
include their staff’s families.”
Level 4. During Level 3, some staff were able to work on
Looking forward, Karen is looking to grow the number of guests
maintenance, and Level 2 saw the Park open with restrictions.
visiting the Park and guest spend. This will result from improved
“We needed to work it out as we progressed through the stages”,
“It was imperative we managed it very well and kept our staff
and guests safe. The strict safety culture at Rainbow’s End
worked well for us during COVID. It meant the team understood
the need for safety protocols and quickly adapted to the
We had great feedback from guests, saying that we were doing
everything well and they felt safe to be here.
That in part was because we had all the PPE, signage and
procedures ready to go. That made navigating the changes in
offerings with the Park such as ‘Playlab’, which opened in July
2019 and includes an escape room, arcade with Virtual Reality
and e-sports (computer gaming).
“We continue to look for opportunities to better entertain
guests, to give people a special, magical day out, as well as to
optimise the off-peak times, when we use the down-time to
work on the rides and improve the Rainbow’s End features and
Rainbow’s End has also become a film location and has received
a marked increase in requests from producers wanting to film in
the Park. These have come from TV Shows, Netflix and a feature
film. We can provide producers with access to the entire facility
or special sets during our off-peak periods.”