R NOVEMBER SINGLE DEF - Flipbook - Page 24
Transwomen, crossdressers, and men
por traying transwomen and men in
gender-inclusive like teddies, negligees,
face many obstacles when shopping
lingerie will help to show that your shop
nightgowns, fuller panties, and robes.
for lingerie. The first obstacle they face
is a safe and welcoming place.
CantiqL A is a brand that is great for
gender inclusivity. Their Gender Fluid
is the fear of discrimination and a lack
The most impactful thing you can do
line has extra room in the panties and
is listen and treat everyone, who walks
bodysuits exclusively for all bodies and
in your store, with understanding and
genders, with sizes ranging from XS to 3X.
compassion. Transwomen, crossdressers,
Custom sizing is also available.
and men want to be treated with respect
and know that they are valid and seen,
Kilo Brava’s Bamboo and Ribbed & Lace
just like cis-women. By making every
collection is perfect for a variet y of
shopping experience one that is safe and
bodies. Ranging in size from small to 3X.
enjoyable you are not only making a sale
You can’t go wrong with Playful Promises.
but building an ongoing relationship with
With so many brands under one roof,
there’s something for everyone!
The next obstacle that transwomen,
and men have always been
wearing lingerie. Isn’t it time
we, as an industry, finally
crossdressers, and men face when
shopping for lingerie is finding the fit
and the right size.
A survey conducted in 2015 by Intimacy
Lingerie found that the average bra
size in the United States for cis white
women is 34DD and 36DD for cis Black
and Latinx women. Unfortunately, there
hasn’t been much research on bra sizing
for transwomen. While breast growth on
hormones can vary from an A to a C cup,
with breast enhancements and inserts,
According to the Center for Disease
the sky’s the limit!
Control, 1.4 million Americans identify
According to a 2018 study conducted
as transgender. With Hawaii, California,
by the Center for Disease Control, the
Georgia, New Mexico, Texas, and Florida
average waist and chest measurements
having the highest percentages of adults
for men is around 40 inches. Some
who identify as transgender. Although
men choose to wear bras with inserts,
there has not been a quantitative survey
while some do not. Others may prefer
about the percentage of crossdressers
bodysuits and panties.
and men who wear lingerie it is more than
What brands and sizes should you stock?
What can you do as a store owner to
The million-dollar question! Like all
make your shop more welcoming?
clothing made for the female form,
there is a lack of consistency in sizing
Consider the language you use with
between brands, designers, countries,
shoppers. When greeting and talking
and so on. Do the brands you carr y
to clients, try to avoid gender-specific
already have extended sizing? Do they
language and greetings, assumptions
have panties that would accommodate
about a client’s gender and their partner’s
bodies with penises? Star t small by
gender, and assumptions about who they
carrying a few styles in larger bands,
are shopping for. Inclusive marketing
smaller busts. Many lingerie pieces can be
R E V E A LED - T HE FAL L IS SUE #6
Pink Else set w/ Kix’ies