Multiprint Driveways Online Brochure - Flipbook - Page 47
The Common Law Of
Business
By John Ruskin
“There is hardly anything in the world that someone cannot make
a little worse and sell a little cheaper, and the people who
consider price alone are that person’s lawful prey. It’s unwise to
pay too much, but it’s worse to pay too little. When you pay too
much, you lose a little money — that is all. When you pay too
little, you sometimes lose everything, because the thing you
bought was incapable of doing the thing it was bought to do. The
common law of business balance prohibits paying a little and
getting a lot — it can’t be done. If you deal with the lowest bidder,
it is well to add something for the risk you run, and if you do that
you will have enough to pay for something better.”
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