English | Code Of Conduct 2022 - Book - Page 30
We monitor the appropriateness of our social investment activities as well as the
appropriateness of providing donations and sponsorships
Sponsorships play a key role in building the Sasol brand, helping to create a tangible expression of our values
and brand, while having the ability to delight and engage a broad cross-section of stakeholders, including
potential and existing customers.
Sponsorship entails the purchase of the right to associate Sasol’s name, products and/or services with another
organisation’s marketing asset (e.g. sports team, competition or event) in return for negotiated benefits.
Sponsorship rights can be purchased through financial contributions or the provision of in-kind goods or
services.
We define sponsorships as a commercial relationship between Sasol, as a provider of funds, resources or
services and an organisation with a marketing asset, which offers rights and association that may be used for
marketing purposes in return for the financial investment.
Donations and sponsorships carry the risk of diversion, which is when the donation actually benefits someone
other than the charity or organisation it is given to, for example when a donation is made in exchange for a
business favour. To prevent this, Sasol implements appropriate controls to monitor the proper utilisation of
donations and sponsorships. We will not use donations or sponsorships to inappropriately sway decisions or
behaviour.
The approval and/or implementation of a sponsorship agreement is always subject to the required Sasol
processes in terms of the applicable delegations of authority, and the legal and governance compliance
assessments. Thus, if you want to sponsor or contribute to a charity as part of your Sasol accountabilities prior
approval must be obtained.
Accountable
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