BMW Northwest 2020 Magazine - Flipbook - Page 6
From the Publisher
The Road Ahead
Family Values
when
Manfred and I were dating,
he asked if I’d help capture his
father Werner Scharmach’s
(quite interesting) life history. I agreed and called on
my sister, Kim Hammer, for
her transcribing skills so we
could capture the narrative.
She graciously agreed, and we
began to compile the stories
of the Scharmach family, from
Werner’s time in Germany and
his entry into America to the
beginning of BMW Northwest
in Olympia and subsequent
moves and expansions. At that
moment, we didn’t know how
the stories would be shared
or that Manfred and I would
marry and it would become
our family history.
Last year’s milestone anniversary seemed to be the ideal
time to unpack the past and
publish Werner’s story (if you
missed it, you can still read it
at bmwnorthwest.com/aboutus/history). The 50th anniversary was the focus of last
year’s issue of this magazine
and the response was incredibly positive. A sincere thank
you to every client, vendor and
friend who contacted us with
A LM O S T TE N Y E A R S AG O,
Werner
Manfred
and Lori
Scharmach
at the
Family
Business
Award
Acceptance
Ceremony
in 2018
with comments, praise and
acknowledgement. It meant
so much to the family and
staff at BMW Northwest.
Here we are a year later. So
much has happened since we
turned 50 —including the
great honor of being named
the family business of the year
by Seattle Business Magazine.
This wasn’t a recognition only
in the Puget Sound—it was
across Washington State in
the large company category.
Large company. Wow!
At the ceremony where
we accepted the award, my
father-in-law, Werner—now
Contributors
88-years-old—joined us along
with two tables of team members. Werner’s acceptance
remarks about the appreciation of the life he was able
to build in America ignited
the audience and brought
the room to their feet (and
put tears in our eyes.) It was
exhilarating and meaningful.
It remains a real honor for
me to caretake the family history. In this year’s magazine,
our second edition, we continue to build on that history
by looking forward and sharing our initiatives for growth
and the steps we’re taking to
be your complete automotive
partner. After all, we know
that your BMW is more than
a high-performance means to
get from point A to B.
In the pages ahead, we share
a favorite travel destination,
charitable causes we love and
celebrate the talented and
dedicated staff who work hard
to excel and demonstrate the
values around which Werner
built the company.
I hope you enjoy this issue.
Feel free to drop me a note
with your thoughts and ideas
on what you’d like to see in
future issues.
Cheers,
Lori Randall Scharmach
Publisher and Editor,
BMW Northwest Life
Connect with me:
Lori.randall@randallpr.com
Lori Randall, Randall PR
4 BMW Northwest Life 2020
Andrea Bassett
Owner of Red Sail
Writers, an executive ghostwriting
and content marketing company
based in Toronto, Andrea Basset
(“Family Matters,” p. 9) specializes
in corporate wellness, benefits,
and helping executives get the
big ideas out of their heads and
into the world.
Jackie Jouret
San Franciscobased freelance
automotive journalist and historian
Jackie Jouret (“Performance Art” p. 6
and “Display Models” p. 16) is the
author of The BMW 2002: The
Real Story Behind the Legend,
plus Heroes of Bavaria: 75 Years
of BMW Motorsport, The ICON:
50 Years of the 2002, and Passion: 50 Years of BMW Cars and
Community. jackiejouret.com.
Lucien Knuteson
Seattle-based
commercial photographer Lucien
Knuteson, who shot
the cover, Maddie
Scharmach (p. 9),
and the Auto Spa (p. 10), specializes in striking conceptual and
environmental portraits for editorial, advertising, and corporate
clients Including Microsoft,
Amazon and The NBA. lucienknuteson.com.
Randy Wells
As a photographer,
Randy is focused
on the moment.
As a writer, he immerses himself in
an authentic story. As a filmmaker,
he adds music and motion to convey an emotional experience.
Randy, who splits his time
between Seattle and Santa Barbara, has traveled the world
extensively and won multiple
awards. He photographed the Z1
Alpina and ALL 327/27 for“Display
Models” (p. 16). randywells.com