11036238 SENSIENT Flipbook FA V1a - Flipbook - Page 2
INTRODUCTION
Consumer preferences have never been more fluid, and their motivations are
constantly being assessed by savvy brands looking to launch new and successful
products. How are today’s consumers going about their lives? What do they want?
How are they making purchases, and what’s their feedback? Sensient endeavors to
answer these questions, tracking how consumers think and feel about the world
around them and the actions they take. We use this information and more to predict
emerging consumer behaviors, then compose our esteemed Trends to
Taste Program.
Our flavorist push boundaries to create complex yet approachable flavors that use
all our senses, from color to taste and think beyond the obvious. We encourage you
to use these trends to innovate with taste and storytelling to wow consumers.
The Trend to Taste platform aims to inspire you to think beyond the numbers and
current hot trends. It is geared toward showcasing the future of taste and making
you curious about all the possibilities.
