2021-2022 Course Guide 122120 FINAL (1) - Flipbook - Page 66
Communication is a skill set that is extremely important in
the pursuit of academic and career success. Whether you
are planning to go to work immediately upon graduation,
attend a technical college, or go to a four-year college,
communication skills are crucial. A survey of the top
Fortune 500 companies indicated that strong
communication skills were the most important skills in job
effectiveness. Throughout the semester, you will develop
effective workplace communication skills through a
continuous cycle of discovery and application. Integrated
throughout the course are hands-on, project-based
activities designed to foster specific communication skills
that employers seek, value, and reward. Communication
skills have been and will always be an important life skill. By
taking this course, you will be well on your way to
communicating more effectively and being successful in
your personal life and career.
MARKETING PRINCIPLES
Marketing touches the lives of people on a daily basis as
family members, consumers, and employees. Marketing is
the activity that makes business work. This course will
provide the opportunity for you to gain valuable marketing
insight, knowledge, and skills in the processes and
procedures that occur from the creation of a
product/service to the consumption of those
products/services by the consumer. You will explore the 4
P’s of marketing with a specific emphasis on Product
Development, Customer Profiles, Target Marketing, Sales
Promotion, Advertising, Selling, Distribution, and Pricing.
This course provides the fundamentals of marketing that
will prepare you for success in many careers, as well as
prepare you for the advanced marketing concepts that you
can experience in H Entrepreneurship TC.
H ENTREPRENEURSHIP TC
This course helps future entrepreneurs develop the core
skills needed to be successful. In semester one of this yearlong course, you will learn how to create, develop, organize,
and market your own successful business by going step-bystep through the entire process of developing a written
business plan. Semester two builds on the foundations of
marketing through the study of consumer behavior,
learning to manage a product/service through its life cycle,
and exploring sports and entertainment marketing. On a
team, you will engage in an authentic learning opportunity
where you develop, plan, and market a real product or
service to practice first-hand what an entrepreneur
experiences in starting and running a business.
One Semester Course
Grades 10-12
Prerequisite: None
Course Number: BS380
One Semester Course
Grades 9-12
Prerequisite: None
Course Number: BS135
One Year Course
Grades 10-12
Prerequisite: Marketing Principles
Course Number:
Semester 1: BS201
Semester 2: BS202
Transcripted credit
Transcripted credit will be granted from WCTC upon
successful completion of this course.
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Business and Information Technology
BUSINESS COMMUNICATION