EXAMPLE PAGE - MAGAZINE - LIVING - Flipbook - Sida 11
ICA
COOP
M A X I , K VA N T U M , S U P E R M A R K E T, N Ä R A
S TO R A , E R I K S L I D, N O R R B Ö L E S O O N
Basics:
Basics:
ICA is the most common supermarket chain in Sweden
- there are more than 12,000 stores country-wide. It’s
also the brightest and friendliest of the large stores
in terms of layout and lighting. It’s renowned for its
friendly, helpful staff and comprehensive selection of
goods. Many retail surveys have found it to be the least
expensive store, too, although the Willy’s and Lidl chains
may have something to say on that claim.
Coop is, as the name suggests, a cooperative
organisation and likes to emphasise its connection to
everyday people. In recent years, it has built a
reputation for offering more organic and eco-friendly
produce than its competitors, a laudable endeavour, if
one that means its prices are just a tad higher.
What shoppers say:
”It’s a great one-stop shop for food and groceries,
clothing, home goods, electrical items, gifts, stationery
and books. Oh, and has good cakes, too!”
”Offers a good range of clothing for adults and kids.”
”Broad and good value homeware section.”
”ICA Maxi has a large, high-quality delicatessen with an
extensive variety of fresh fish.”
”Their year-round selection of fresh berries is the best.
Good selection of global foods, too.”
”Has a really easy to navigate store layout.”
”Reasonable homeware section with good deals.”
”Offers a really good value ready-to-be-cooked meal in a
brown bag to go. Mine have been delicious.”
”Huge fresh fruit and vegetables section. Good on
organic produce, too.”
”Members get discounts on holidays, train tickets, car
hire, activities and attractions. Store member cards here
are generally really worth having.”
”Spacious restaurant with pretty good dagens. You can
sit and chat there for an hour or two.”
Norrland Living score (out of 10): 9
Norrland Living score (out of 10): 8
What shoppers say:
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