PAW MarchIssue - Flipbook - Page 64
readers about the experience of
connecting with the public during a
QVC event.
fruition? What has been the reaction
from fans, new and established, to this
honor?
“I’d have to say consistency has
been the main factor I can attribute
to my long-term success on the
QVC channel. My baked products
have been made in Italy since the
very beginning and I have ensured
the makeup quality has held to the
highest level for 25 years. I have also
remained consistent in who I am and
who the brand is and not chased every trend. It’s important to evolve
with the times but I know my clientele appreciate that I’ve stayed true
to a classic makeup style and a focus
on easy tips for everyday looks.”
“The Oprah team was generous
enough to ask if we’d like to submit
some of our holiday collection for
consideration. It’s my understanding
that hundreds, if not thousands, of
products are submitted and we are so
honored that we are one of the chosen few. The reaction has been incredible! So many long-term fans
reached out to me both publicly and
privately to express how excited they
were for the brand regarding this honor. It’s really been a dream come
true. I’m most excited that this honor
gave us exposure to a new group of
women who might not have known
about Laura Geller Beauty and now
have the opportunity to try our Party
in a Palette and other products as
well.
Laura, I am so thankful for your heart
of a teacher in demonstrating the recommended application of your products. I am not confident in this area
and the leap to active teaching has
increased my skill level.
“If you haven’t had the chance to
catch me on QVC, please check me
out there! I typically have shows
several times a month, but you can
also get a similar experience on our
social media and specifically on my
YouTube channel, where you’ll find
multiple tutorial and tip videos as
well as videos where I talk through
most of our product line.”
How did Oprah’s favorite Things Party in a Palette designation come to
The Bethenny Frankel “reverse”
photoshop transformation is certainly
the most inventive campaign in recent
years. Should I be surprised that
Bethenny agreed to such a unique
premise? What is the message you
wish to relay in presenting such a
bold initiative?
“You shouldn’t be surprised that
Bethenny agreed to the premise as
she is notoriously 100% truthful regarding her appearance. She never
posts with a filter or uses photoshop
on her social media. We hope that
82 THE PRO-AGE WOMAN March Issue
