PAW MarchIssue - Flipbook - Page 66
product. Women love how light the
coverage is and how weightless it
feels on their face. I’ve heard from
hundreds of women about how they
didn’t like a powder foundation until
they discovered Baked Balance-nBrighten. Since it’s baked, not pressed, it’s much more hydrating than
your typical powder. In fact, it feels
like a cream. We are also famous for
our Spackle Skin Perfecting Primers
as the brand was one of the first to
market primer. In terms of preferences by age, a little bit yes, we do
see a difference in preferred products
by age group. My older customers
tend to purchase more of the hydrating products like my Spackle Skin
Perfecting Primer in Hydrate or my
Quench-n-Tint Hydrating Foundation.”
Your vision and accomplishments
speak for themselves, and I value your
commitment to The Pro Age Woman
audience. Let’s talk again as I have no
doubt that our next conversation will
reap continued transformations in the
beauty industry and the portrayal of
mid-life, and beyond, women!
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