TriBrand Prosperity 2020 Complete - Page 12



% AGREE: I ENJOY PRESENTING MY HOME TO OTHERS
Total Affluent
Luxury Second Home Buyer
Luxury
homebuyers
buyers
embrace
the resort
lifestyle
theirfor life
Luxurysecond
second home
embrace
the resort
lifestyle
throughthrough
their passion
passion
forfuels
life
Increasingly important is the focus on health and
One passion
the next, complementing the way
wellness, particularly around recreational sports, outdoor
they live their life. Golf—once a preeminent force
One passion fuels the next, complementing the way they live their life. Golf—once a preeminent force in resort real estate—has
activities
and
running.
This focus
ona more
sustainable
in resort
real
estate—has
in recent
yearsInbecome
58%
in recent
years
become
a declining
passion.
fact, froma2017 to 2019
the 89%
total
affluent
population
show
22% decrease
in those
activities
can
be
a
boon
to
both
new
developers
the
declining
passion.
In
fact,
from
2017
to
2019
the
total
describing themselves as passionate about golf. Increasingly important is the focus on health and wellness, particularly and
around
environment,
as
the
impact
of
these
types
of
amenities
is
affluent
population
show
a
22%
decrease
in
those
recreational sports, outdoor activities and running. This focus on more sustainable activities can be a boon to both new developers
much
less
than
18-hole
course.
themselves
passionate
about
anddescribing
the environment,
as theas
impact
of these
typesgolf.
of amenities is much
less
than
anan
18-hole
golfgolf
course.
PASSIONS OF LUXURY SECOND HOME BUYERS
PASSIONS AMONG LUXURY BUYERS
43%
Entertaining at home
51%
Sports: Wide Popularity
39%
Wine
29%
Fitness and exercise
Collectingactivities
art, antiques,
Outdoor
likeetc.
hiking, biking, etc.
Recreational sports (Skiing, tennis, etc.)
Running
Health and wellness
40%
36%
31%
31%
Sports: Niche Popularity
Auto racing/motorsports
Luxury second home buyers embrace the resort lifestyle through their passion for life
One passion fuels the next, complementing the way
they live their life. Golf—once a preeminent force
in resort real estate—has in recent years become a
declining passion. In fact, from 2017 to 2019 the total
affluent population show a 22% decrease in those
describing themselves as passionate about golf.
Golfing
Increasingly important
is the focus on health and
wellness, particularly around recreational sports, outdoor
Equestrian
activities and running.
This focus onsports/polo
more sustainable
activities can be a boon to both new developers and the
environment, as the impact of these types of amenities is
much less than an 18-hole golf course.
26%
25%
13%
Luxury Portfolio International® || 13
PASSIONS
AMONGLUXURY
LUXURY BUYERS
BUYERS
PASSIONS
AMONG
Sports: Wide Popularity
Fitness and exercise
51%
Health and wellness
Outdoor activities like hiking, biking, etc.
Recreational sports (Skiing, tennis, etc.)
Running
40%
36%
31%
31%
Sports: Niche Popularity
Auto racing/motorsports
Golfing
Equestrian sports/polo
26%
25%
13%
Luxury Portfolio International® || 13
12
PROSPERITY 2020

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