TriBrand Prosperity 2020 Complete - Page 54



Trend #1 Wellness is central
to a life well-lived
Trend #1: Wellness is central to a life well-lived
Over 90% of luxury homeowners say their overall personal
wellness is very important. Luxury brands have caught on to
the trend with wellness-focused spas, travel/tourism, and even
90% ofCheck
luxuryout
homeowners
say media
their overall
in the Over
workplace.
the top social
sites and
personal
wellness
is very
important.
Luxury#self
brands
have
you will
find millions
of posts
tagged
with #relax,
care
caught
on
to
the
trend
with
wellness-focused
spas,
and #liveyourbestlife used regularly. Google indexes over two
even inofthe
workplace.
out the
milliontravel/tourism,
podcasts with and
thousands
them
focusedCheck
on health
top social Luxury
media homeowners
sites and you are
will thick
find millions
of posts
and well-being.
in this trend
with
tagged
withmedia
#relax,
#selfcare
and #liveyourbestlife
used
78% using
social
and
42% listening
to podcasts, giving
them a direct line to experts honing in on what they care about
most.
Globally, affluent consumers are focusing on wellness as a
way to build fulfillment and happiness in their life. After so
much effort in striving, chasing, and working toward success,
they find they need ways to build up their own resilience. For
Westerners, this can mean maintaining their health as they
grow older and not being a burden on their children. For those
in Asia-Pacific, wellness is a path to high performance, and
it leads to comparative advantage in a competitive working
environment.
Globally, affluent consumers are focusing on wellness as
a way to build fulfillment and happiness in their life. After
so much effort in striving, chasing, and working toward
success, they find they need ways to build up their own
resilience. For Westerners, this can mean maintaining
regularly. Google indexes over two million podcasts with
thousands of them focused on health and well-being.
Luxury homeowners are thick in this trend with 78%
using social media and 42% listening to podcasts, giving
them a direct line to experts honing in on what they care
about most.
HOW IMPORTANT IS YOUR
OVERALL PERSONAL WELLNESS?
Extremely Important
9%
31%
Very Important
60%
123 Main Street,
Somewhat/Not
Very/Hometown MA. Last offered at $3,800,000
Not at All Important
their health as they grow older and not being a burden
on their children. For those in Asia-Pacific, wellness is a
path to high performance, and it leads to comparative
advantage in a competitive working environment.
WHY IS WELLNESS IMPORTANT TO YOU? BY REGION
North America | Europe | Asia-Pacific | Latin America
84%
77%
69% 70%
70%
67%
63%
51%
65%
61%
55%
48%
56%
42%
56%
39%
44% 43%
53%
41% 42%
42%
39%
32%
It contributes to my
overall happiness
I want to feel good
as I grow older
It helps me
perform at my best
throughout the day
I do not want to be
a burden to my family
in the future
It sets a good
example for my
children
It will prevent
unnecessary healthrelated expenses in
the future
INSIGHT: Wellness has become a feature of the culture. A life well-lived is the goal. Taking care of the mind,
body and soul are essential ways to spend their precious time. It builds internal strength and forms tighter
bonds with those they care about most. Wellness activities often require daily practice, making the home
the ideal focal point for most consumers.
54
6 || Luxury Portfolio International®
PROSPERITY 2020

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