TriBrand Prosperity 2020 Complete - Page 57



Trend #4 Total Wellness
includes mind, body and
soul
A healthy mind, body and soul are of paramount importance
for luxury homeowners. As people live longer, it is a priority
to take care of the whole person. For example, 90% of luxury
homeowners are focused on a healthy body through factors
Two-thirds (68%) of luxury homeowners follow a nonsuch as exercise/sports/ running, avoiding alcohol and
traditional diet that focuses on limiting processed foods, fewer
smoking, and regular doctor visits. To cultivate a healthy soul,
carbohydrates and farm-raised meats. These choices are
83% of luxury homeowners focus on relationships and quality
not only healthier, but better for the environment and local
time, volunteering, and quiet contemplation through prayer
economy. Low carb, vegetarian and vegan dietary practices
or meditation. Last, but
not least,
82%
healthy
healthy mind activities such as reading, taking
A healthy
mind,
bodyare
andfocused
soul are ofon
paramount
areon
also
more popular with homeowners above $2,000,000
continuing education courses, participating in creative
luxurycontinuing
homeowners.education
As people live
mind activities such asimportance
reading, for
taking
USD.
activities, and even seeking professional help for stress
it is a priority to take care of the whole person.
courses, participating longer,
in creative
activities, and even seeking
management or emotional issues.
For example, 90% of luxury homeowners are focused on
professional help for stress
management or emotional issues.
a healthy body through factors such as exercise/sports/ Wellness is also impacting the food-buying experience both
Trend #4: Total wellness includes mind,
body and soul
running,green
avoiding
and smoking,
and regular
Globally, the trend to eating
isalcohol
both literal
and figurative.
doctor visits. To cultivate a healthy soul, 83% of luxury
Wellness is a whole-body experience that includes better
homeowners focus on relationships and quality time,
eating and drinking habits
and taking
the contemplation
right vitamins
and prayer
volunteering,
and quiet
through
or
meditation.
Last,
but
not
least,
82%
are
focused
supplements.
Globally,
trend
to eating
green
is both
in and
out the
of the
home.
More
than
halfliteral
will and
frequent the
figurative.
Wellness
is a(59%)
whole-body
experience
that on restaurants
local
farmer’s
market
and put
a priority
includes better eating and drinking habits and taking the
that source food responsibly (61%). This trend is teaching
right vitamins and supplements.
consumers to be careful about what they take in and to know
the origin of their food.
WHICH OF THE FOLLOWING HAVE YOU EVER DONE SPECIFICALLY FOR WELLNESS PURPOSES?
63%
Wellness is also impacting the food-buying experience
Two-thirds (68%) of luxury homeowners
follow
a
EXERCISED MORE
OFTEN
both in and out of the home. More than half will frequent
non-traditional diet that focuses on limiting processed
the local farmer’s market (59%) and put a priority on
foods, fewer carbohydrates and farm-raised meats.
restaurants that source food responsibly (61%). This
These choices are not only healthier, but better for the
trend is teaching consumers to be careful about what
environment and local economy. Low carb, vegetarian
CHANGED MY EATING AND DRINKING HABITS
they take in and to know the origin of their food.
and vegan dietary practices are also more popular with
homeowners above $2,000,000 USD.
54%
DIETARY
PRACTICE
TAKEN VITAMINS/SUPPLEMENTS
Traditional
NonTraditional
32%
42%
WHICH, IF ANY, OF THESE DIETARY
PRACTICES DO YOU FOLLOW?
43%
24%
22%
15%
10%
9%
5%
Limited processed foods
37%
Low carb (e.g. Keto)
SPENT TIME ON A HOBBY
Farm-raised meats
68%
Organic only
Vegetarian
30%
HELPED SOMEONE IN NEED
Pescitarian
PURPOSELY TURNED OFF
DEVICES TO DISCONNECT
23%
TOTAL
$1M+
Vegan
INSIGHT: As buyers move to urban, walkable areas the desire for accessibility to healthy foods is
going to increase. Local farmer’s markets and responsibly sourced products will also be important to
wellness-influenced buyers.
10 || Luxury Portfolio International®
PROSPERITY 2020
57

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