TriBrand Prosperity 2020 Complete - Page 58



Trend #5 Wellness
is#5:
key
to managing
themanaging
stress the
Trend
Wellness
is
key
to
need to hit the gym or have bulky equipment. To treat
are taking back control of their personal time
ofConsumers
success
the mind, they focus on stress management, self-care,
with improved time-management. Boutique wellness
stress of success
and creating balance for much needed personal and
consulting
firms that
helpseems
busy executives
fitness
In a global
economy
to fluctuatedesign
between
In
a
global
economy
that
seems
to
fluctuate
between
family
time.
and
nutrition
plans
that
work
while
traveling,
increase
boom and doom, affluent consumers have decided that it is
boom and doom, affluent consumers have decided
exercise
efficiency,
andtouse
body weight
to reduce
the
important
to focus
on work
maintain
their status
quo. As
that it is important to focus on work to maintain their
work time encroaches on personal
time,
wellness-minded
status quo. As work time encroaches on personal time,
wellness-minded consumers push back.
consumers push back.
50% agree:
I prioritize work over
It is not just about working too much;
thanworking
half oftoo much; more than half
my personal life
It is notmore
just about
WHICH OF THE FOLLOWING
HAVE
YOU EVER
DONE SPECIFICALLY FOR WELLNESS PURPOSES?
of luxury
feel
that money can add undue
luxury homeowners feel that money
canhomeowners
add undue
stress
Increased 16% since 2018
stress from having to manage wealth, deal with family
from having to manage wealth, deal
with family matters, and
matters, and basically worry about money.
basically worry about money.
IMPROVED MY SLEEPING HABITS
46%
WHICH OF THE FOLLOWING WOULD YOU SAY ARE TRUE ABOUT HAVING MONEY?
PLEASE SELECT ALL THAT APPLY.
TOTAL $1M+
79%
65%
REMOVED MYSELF FROM STRESSFUL SITUATIONS
Having money contributes to my self-esteem
32%
Money gives me power
28%
Money buys happiness
17%
STRESSFUL/ABSORBING (NET)
53%
You can never have enough money
23%
MANAGED MY TIME BETTER
I think about my net worth all the time
14%
Money has changed me
12%
Money can be isolating
12%
Managing my personal assets is stressful
12%
Family and friends want access to my money
8%
EMPOWERING (NET)
Money gives me freedom
FOCUSED ON LIVING IN THE MOMENT
12 || Luxury Portfolio International®
SCHEDULED TIME TO CONNECT WITH OTHERS
WORK LESS
$1M to $2M
$2M to $5M
$5M+
82%
70%
31%
27%
16%
50%
24%
14%
9%
11%
12%
7%
76%
56%
33%
27%
14%
55%
19%
15%
16%
15%
11%
7%
77%
64%
35%
39%
28%
62%
29%
16%
15%
11%
17%
18%
40%
37%
35%
28%
26%
INSIGHT: Consumers are optimizing their life from the inside out. Personal time is spent on mitigating the
negatives (stress) and accentuating the positives (socializing, physical activity and mental stimulation).
Several amenities can help with this issue, from a spa-like bathroom in the master suite to a private terrace
courtyard, to indoor/outdoor living, which is not only convenient but offers quiet relaxation.
58
Luxury PortfolioPROSPERITY
International® || 2020
13

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