TIR Apr_May18.pdf - Page 27



product update
RÉUNION INTRODUCES NEW LOOK
RÉUNION Island Tourism
has added a new logo and other visual elements to support
its ongoing Ultimate Experience destination marketing
campaign, with plans to be
more active and visible in
overseas markets.
Air Austral has Mauritius
fare extensions, providing
more opportunity to promote
twin packages this year.
Hélène Bezuidenhoudt,
Âtout France Regional
Manager, commented earlier:
“Réunion Island Tourism
We are
passionate
about every
ight...
Cirque de Mafate, Réunion.
EUROWINGS LAUNCHES BIZCLASS
EUROWINGS will launch its
first low-cost business-class
product on long-haul flights
in April.
So come with us and experience the
magic of Reunion Island and Mauritius.
Add-on ights available from Cape Town, Durban
and Port Elizabeth.
Air Austral GSA Border Air
johannesburg@air-austral.com
+27 11 326 4440
You will always be at the heart of our company
revived its marketing drive in
South Africa in mid-2016 with
Âtout France, and rolled out
a series of renewed activities
over a three-year period. Cooperative marketing with tour
operators and social media
activations are just some of
the platforms used to promote
the destination.”
Seats will offer more room
and convert to fully-flat beds.
CEO Oliver Wagner said:
“We see strong demand for
another top product from our
company on routes with a
higher proportion of business
travel, for example on US
flights from Düsseldorf to
New York, Miami or Fort Myers. [But] we will be entering
the BIZclass race with our
usual budget-priced Eurowings tickets.”
ARGENTINA IS BRITISH AGENTS’ CHOICE
ARGENTINA is LATAM
Airlines’ Destination of the
Month for February. The airline recently partnered with
the Argentinian Tourist Board
to promote the destination,
offering discounts on regional
flights.
Argentina was named
ABTA’s destination to watch
in 2018. The UK travel agent
association recommended
visitors start their stay in Buenos Aires. Add a stop in the
wine country of Mendoza and
Iguazu Falls on the Brazilian
border. In the south, Patagonia can be used as a start
point for a cruise or flight to
Antarctica.
Regular flights are due to
start this year.
Travel Industry Review | February/March 2018 27

Tourism Grading Council





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