TIR Apr_May18.pdf - Page 29



THAILAND
More for agents to sell in Thailand
THAILAND is gaining market
share with 93,000 South African visitors recorded last year,
growth of 17.8 percent.
The Tourism Authority
of Thailand is reintroducing
popular tourist routes and
promoting inclusive tourism
through its Open to the New
Shades of Thailand trade and
consumer campaign, targeting repeat visitors and specific
customer categories this year.
The campaign features five
sub-themes: gastronomy;
nature; beach; arts and crafts;
culture and Thailand’s way
of life.
The Songkran Festival,
which is celebrated differently
in each region, is one example
the tourism authority used
to illustrate its ‘shades’ of
Thailand. 
“There are 10 kinds of pad
Thai and an uncountable
number of soups. Among
Chiang Mai Royal Park Ratchaphruek
Thailand’s 77 provinces, there
are at least 24 under the 12
Hidden Gems Plus cluster
that have something to offer
in terms of culture, heritage and cuisine… Potential
visitors will be provided new
perspectives via new teaser
ads… but this time we are
promoting a genuine form of
truly inclusive tourism, which
is especially important in this
day and age,” TAT explained.
TAT representative in Johannesburg, Lesley Simpson,
said South Africa’s LGTB
community, premium travellers and black, middle-class
group travel had been identified as growth targets.
“Last year was the first
time that we entered into
some joint promotions with
the LGBT market… There will
be more joint ventures and
our own consumer promocontinued on page 30





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