TIR December17.pdf - Page 2



News Digest
ITC numbers and sales
expected to grow in 2017
continued from page 1
from other consortiums over path,” she said.
en, overheads would contin- to Club but that the group New technologies geared
ue to put pressure on busi- was now also being contact- towards the ITCs are also
nesses, making the option ed by employed consultants being developed. Mr. Wolff
of a home-based ITC more wanting to work from home said GDS systems were slowappealing.
to have flexibility to be with ly but surely beginning to
Mr. Stark advised that their families.
enhance their online booking
FCTG had created a dedi- Annemarie Lexow, Travel tools to suit the ITC market.
cated support team
A nd Ms. Lexow
“Our franchise division has grown by 30 percent
for their associates
s a id Tr avel Vithis year, with ITCs generating 32 percent of Club
in anticipation of
sion communicated
Travel’s revenue.” – Jo Fraser, Club Travel
future growth.
with ITCs through
Gaynor Neill, Cruise Va- Vision Sales and Marketing webinars. Ms. Fraser agreed
cations General Manager, Manager, predicted the ITC developing technology would
said the ITC sector had huge sector would grow in future lead to growth and said the
growth potential as high- but the growth may have an advanced technologies emend clients tended to follow expiry date. “Current ITC ployed in Club Travel’s intera preferred consultant who agents have come through nal systems such as Fare Star
was able to meet their needs the ranks of traditional high International, the Club API
wherever they were working. street retail offices, who have aggregator and Trip Case
Ms. Fraser added that most built up a following of cli- Itinerary Management gave
of Club Travel’s growth had ents. I am not sure if the mil- their ITCs an edge.
come f rom ITCs moving lennials will follow the same Mr. Argyropoulos said
Pentravel recently held its year-end Penpalace awards in Johannesburg to recognise its
top performing employees and industry partners. Chief Executive Officer, Sean Hough,
pictured above, along with the group’s top 10 consultants (l to r): Jeanetta Kearney,
Salome Douglas, Deirdre de Swardt, Bridget Marshal, Marelize van Zyl, Francesca
Galassi, Sandri Jones, El-Marie Pretorius, Mel Tester and, in front, Number One Consultant, Kait Edward.
Cruises International enabled ITCs to manage their
sales completely online and
provided its Shipmates trade
support system which offers
ITCs access to training, marketing and sales tools, as well
as quizzes and games which
help consultants gain knowledge while earning prizes. 
The industry consensus
seems to be that, despite a
tough economy, ITC numbers and sales revenue will
continue to grow in 2017.
Flight Centre launches new brand  ... strategy under new CEO
amounts of luggage... and
they often comprise a large
number of business class travellers requiring group treatment. Stage and Screen is
able to negotiate special extra baggage rates with travel
providers and source various
options for transporting large
amounts of equipment,” she
said.
“Many performers are ad-
THE Flight Centre Travel
Group launched its Stage and
Screen brand last month. The
new division will focus on
the sport and entertainment
industries.
Robyn van Staden, General Manager for Stage and
Screen South Africa, said these
industries had different requirements to other travellers.
“Sports teams have large
amant about having their instruments in the aircraft with
them and not in the hold. Not
only are there large amounts
of additional luggage, but
also odd dimensions.
“For touring celebrities
privacy is essential…”
T he St age a nd Screen
brand has already been operating in Australia, the UK,
US and Canada.
Briefly.
Seasons’ greetings from World Leisure Holidays’ Johannesburg sales team. Pictured (l to r): Tanya Viljoen;
Lauren Blaine; Lesley Smith and Mario Baccani.
2
TIR Southern Africa

December 2016
Delta Air Lines will
debut its Delta Prem i u m s e r v i ce o n
select international
flights in late 2017.
It will feature more
space, elevated service and upgraded
amenities . Take a
360° tour at:
news.delta.com.
continued from page 1
tional markets and one-million from regional markets.
Five-million tourists arrived in South Africa between January and June this
year, compared to 4.3-million during the same period
last year. The country has
seen positive growth in arrivals across all provinces
and a 24.8 percent increase
in total tourist direct spend
increasing to R39-billion for
January to June.
Mr. Ntshona admitted that
much of this growth could be
attributed to recovery after
a dismal year for tourism in
2015 due to the negative effects of immigration act implementation and the Ebola
virus scare. “The latest figures really reflect an average
growth of about three percent when compared to tourist numbers over the last few
years. This is in line with our
GDP growth but we should
really aim to achieve a minimum of four percent average
growth in line with present
world tourism growth,” he
maintained.
While the majority of tourists to South Africa are still
coming from Europe and the
US, Asia shows the strongest
growth at 40.7 percent, followed by the Americas at 17.5
percent.
One of the challenges
identified by SAT is deciding where to most effectively
use the limited promotional budget to market South
Africa. Currently it has programmes in about 30 countries which only covers 10
percent of countries with potential.
SAT will now focus on developing markets in Asia and
Australasia which are showing strong growth. Some African destinations with high
spend per tourist will also be
targeted. An example is Angola, whose citizens have the
highest spend of any tourists
visiting South Africa.
Indaba will remain a threeday midweek show again next
year due to positive feedback
from exhibitors and international participants who found
the midweek schedule to be
more productive. 
Another focus is the development of local tourism,
safety and quality assurance. 
“South Africa does have
its challenges but so do other
countries in the world,” said
Mr. Ntshona, “We need to
talk about positive things
when interacting with potential tourists rather than the
negatives. Brazil, for example, is better known for the
samba and the beauty of their
beaches rather than for the
crime which is also a challenge of theirs.”

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