People & Change E-book Final 2 - Flipbook - Page 23
Business Trends / / Why resurrect Employee Value Proposition (EVP)?
Companies with a successful EVP
Companies that invest time to develop and follow through on a thoughtful and meaningful EVP will
attract top talent, improve employee retention and engagement, increase employee advocacy for the
company while enhancing employer branding and reduce talent acquisition costs. A Gartner study
states that only 31% of HR leaders think their employees are satisfied with their current EVP, and
65% of recruiting candidates report they dropped from a hiring process due to an unattractive EVP.
Below are examples of companies with successful EVPs that attract and retain top talent by
fostering a workplace where employees thrive.
These companies have successfully created and integrated the tenets of a strong EVP which aligns
individual goals with the organization’s mission and creates a sense of purpose that rises above the
ordinary. It propels businesses forward by enhancing engagement, productivity, and innovation.