335471 art of the loren WEB (1) - Flipbook - Page 6
On the occasion of opening The Loren at Lady Bird Lake, our second Loren
hotel, and hopefully one in a long enjoyable future of exquisite properties,
we have created this book about the Art at The Loren and the contemporary
art collection from which it derives. We started the collection in 2009 for the
C12 Capital offices in New York City to create an atmosphere that would be
uplifting and promote innovation, open-mindedness, and creativity. In particular
we wanted to remind ourselves that “what is great” can be an extremely
hard question to answer. Along our curating journey, our understanding and
appreciation of the art grew as we learned about the discussions amongst artists,
collectors, galleries, and museums — including dialogues about art history, the
formal aspects of an artwork, and embedded science, environment, and cultural
identity to name a few. The challenge living artists face trying to stay relevant to
the discussions of their peers while adding something new to the art cannons
resonated with us. We always looked for the new and for excellence, and we
were especially drawn to themes relating to science, architecture, and nature.
It is our hope that the art is enjoyed by our guests and our partners, and that the
themes and ideas that thread through the art collection overlap seamlessly with
the ethos of The Loren’s architectural style. Our buildings are intended to be in
harmony with the environment and natural surroundings, and thereby to enhance
the wonderful and stimulating guest experience.