Transform SA Digital Issue 25 - Magazine - Page 26
THE SOUTHERN AFRICA STARTUP
2020 is on course to be the world’s challenging year following the
outbreak of COVID-19 pandemic. However, there is something to celebrate.
A companies and entrepreneurs won 11
of the 19 categories of the Southern Africa
Startup Awards (SASA) awards. The awards
are powered by umbrella company, ‘Setup
A Start-up’, led by CEO McKevin Ayaba, who
described the awards as a national and regional
initiative designed to reinforce Africa’s rapidly
developing start-up ecosystem. In a statement,
Ayaba affirmed the purpose of the awards is
“regional connectivity and global visibility (of the
“It’s about celebrating Africa and putting
African start-ups, the people behind them, and
the organisations that work alongside these
visionaries on the map,” added Ayaba.
South African entrepreneurs find access to
markets as one of their greatest challenges. In a
panel discussion held on the 27th of November
2019 at the Hilton Hotel in Rivonia, Sandton,
entrepreneur Mara Zhanet Michelo of Start-up
journal in Lusaka, Zambia, said that Africa was
working towards opening doors for Small Business
to trade across Africa.
The 19 SASAwards winners were selected out of
346 regional finalists from 12 countries and they
went off to represent the continent at the Global
The winners of the Global Start-up Awards were
announced on the 13th of December 2019 at the
grand finale in China.
One of the SASAwards winners is Lynette
Hundermark who is the founder of Useful and
Beautiful. Her company offers digital strategy, UX
(User Experience) and design services for creating
digital solutions which includes mobile apps and
Transform SA caught up with Lynette to pick
WHAT IS THE SOUTHERN AFRICA
The Southern Africa Startup Awards
bring together amazing ideas and
best talents from 7 regions, 50+
countries across the globe to celebrate
entrepreneurial spirit and start-ups.
Who is Lynette?
I am a woman in the tech industry for over 25 years
and have a deep passion for technology and using
it to be purposeful in peoples lives.
Please tell us more about your qualifications.
I graduated with a BSc degree in computer
science from the University of KwaZulu-Natal,
Pietermaritzburg. I was encouraged by a high
school teacher to pursue the computer science
field because of my good grasp of mathematics. I
majored in Psychology.
I grew up in an era when tech (technology)
was not regarded as a career, especially if you
are a woman. There were few tech companies
How was Useful and Beautiful funded?
I worked at a previous company and got a good
role, used my own retrenchment money as seed
capital and got involved a lot in different technical
systems. Having served at director level, I got clients
from some of those I had worked with before the
previous company closed down.
I started off with consulting on tech products
and inherited clients such as BidorBuy, Hollard
Insurance, etcetera and signed them on a retainer.
Remember, everybody can become a developer
so I had to control the niche and found a value