US - The Simple Folk SS21 Lookbook - Catalog - Page 3
We’re so glad you’re here.
Abi and I have been taken aback by the power of this community over the past year.
It’s as if we’ve linked arms virtually to offer love and support to one another during a
truly challenging time. We’re forever changed and eternally grateful.
And now, as nature begins to bloom again in the fullness that is Spring, we are both
filled with the hope and promise of brighter days.
We designed our Spring Summer 2021 collection as a personal homage to our
dream of playful, connected, savored, and sun-kissed moments with cherished friends
and family. Because if we’ve learned anything this year, it’s to laugh, live, and enjoy
one another all the more.
From timeless, luxuriously soft fabrics like jersey cotton, muslin, terry cloth, and linen to
new natural materials like straw, hemp, silk, and waxed cotton, every piece of Spring
Summer 2021 is infused with love and the intention of living happier, healthier, more
conscious lives.
It is our joy and honor
to create beautiful,
organic, ethical, and
sustainable pieces for
your family, and we
hope they allow you
and your little ones the
freedom to root down,
rise up, and soar.
XO, Abi & Jamie