Sustainable Biz Magazine - Magazine - Page 28
Bridgestone 3.0 Journey
2023 Integrated Report into
sustainable solutions released
B
ridgestone Corporation has
released its latest integrated
report--Bridgestone 3.0 Journey
2023 Integrated Report--and made this
report available on its corporate website.
The report provides comprehensive and
better understanding of Bridgestone's
approach and initiatives aimed at
enhancing corporate value over the
medium to long term.
Under its unchanging mission of
"Serving Society with Superior Quality,"
in 2020 which was the first year of
its "third foundation" or Bridgestone
3.0, Bridgestone has set forth a
vision"Toward 2050, Bridgestone
continues to provide social value
and customer value as a sustainable
solutions company"and is promoting a
transformation to realise this vision.
The Bridgestone 3.0 Journey 2023
Integrated Report outlines the results
of Bridgestone's efforts since 2020
and the progress of its transformation
aligned with the "2030 Long Term
Strategic Aspiration"the roadmap
toward its 100th anniversary in 2031,
putting emphasis on clearly conveying
its approach to create value with its
employees, society, partners, and
customers with the "Bridgestone E8
Commitment" as the axis.
"Through this year's report, by sharing
with you the path on which we are
advancing, we hope you will join us on
our journey to realise and support a
sustainable society while creating new
value," said Shu ISHIBASHI, Bridgestone
Global CEO. "Even in times when
"change is becoming commonplace" we
will transform change to opportunity,
unperturbed by continuous change and
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remaining robust and flexible like rubber.
With our passion to continue supporting
the mobility of people and objects,
Bridgestone will continue to accelerate our
transformation to a resilient "excellent"
Bridgestone."
The following is an overview of the topics,
key points, and activity progress*5 reported
on in Bridgestone 3.0 Journey 2023
Integrated Report.
Who we are
Bridgestone's foundation for its
transformation toward the future: Its history,
its journey of taking on challenges, and
the Bridgestone DNA"focus on quality",
"respect for being on-site", "being attentive
and supportive customer problems" and
championing a "challenging spirit"which
shaped and refined through them.
Where we are going
Bridgestone's commitment toward
realising a sustainable society with the
"Bridgestone E8 Commitment" and
"2030 Long Term Strategic Aspiration" as
the axis, detailed through "Global CEO
Commitment" in the report.
How we get there
Progress update of Mid Term Business
Plan (2021-2023) that 2023 is the final year,
and the planning process update for Mid
Term Business Plan (2024-2026) which will
be the important phase in evolving to the
next stage. Both are aligned with "2030 Long
Term Strategic Aspiration" as a roadmap
guiding us through an era when "change is
becoming commonplace."
Business strategy and progress update
of solutions business including the
enhancement of Bridgestone's retail and
service solutions network with combining
strong real and digital capabilities,
reinforcement of tire-centric solutions
S USTAI N AB L E B I Z MAGAZINE
NOVEMBER 2023
such as retread, and promotion of mobility
solutions around digital fleet operation
management, co-creation with digital
partners and integration of its solutions
organisations in Europe and North America,
which are advanced regions for mobility.
Update of Bridgestone motorsport
activities, celebrating 60th anniversary
since its start, evolves as a sustainable
global motorsport, to build a sustainable
global premium brand as new brand power
through the motorsport.
Update of the sources of value creation;
technology and innovation, talent strategy
including talent creativity enhancement,
intellectual property strategy, and response
to global management risk.
Highlights of ESG activities:
- Bridgestone's approach and activities of
being in harmony with nature, responses to
the Task Force on Climate-related Financial
Disclosures (TCFD) and the Task Force
on Nature-related Financial Disclosures
(TNFD).
- Its various initiatives with the aim of
creating a society that is safe, secure,
and ensures accessibility and dignity for
all, while proactively responding to the
expectations of society and stakeholders.
- Its activities related to governance, with
messages from the Chairperson of the
Board of Directors and the Chairperson of
the statutory committees, highlighting the
effectiveness of the Board of Directors in
enhancing the organisational resilience.