Sustainable Biz Magazine - Magazine - Page 6
Selfridges records success with UK's
昀椀rst in-store swap shop approach
S
elfridges dialled up the fun of shopping
secondhand with the launch of a Swap
Shop by LOANHOOD, an in store
destination where customers can bring in
clothes they no longer wear (with a resale
value of £50 – £300) to swap for something
new to them.
Offering another way to revive and
refresh wardrobes while reducing fashion
consumption, customers can exchange
pre-worn pieces for stamps to ‘shop’ a
curation of secondhand pieces to take
home. The brands available include Ganni,
Rixo, Jil Sander, Realisation, Isabel Marant,
Versace, Jacquemus, Diesel, Roberto Cavalli,
Casablanca, 16Arlington, Stand Studio,
Moschino, Sandro, Maje, Saint Laurent,
Cras, Barbour and Iceberg.
Hosted in partnership with LOANHOOD,
a circular fashion community for rental and
swapping, the swap shop, which closed at
the end of July, aimed to prolong the lifespan
of clothing by championing creativity and
style over buying new and takes place as part
of Worn Again, a season of experimental
second-hand and circular shopping
experiences at Selfridges.
According to latest figures by Wrap, the
average UK adult owns 118 items of clothing
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but has not worn 26% of them in the last
year, calling for new ways to extend the life
of unworn pieces that could significantly
reduce the environmental cost. The swap
shop’s team of expert assistants will help
customers to style and exchange items.
Each customer was able to bring up to five
items of men’s and women’s clothing worth
a resale value of £50 – £300. A dedicated
S USTAI N AB L E B I Z MAGAZINE
NOVEMBER 2023
team valued items in exchange for stamps
based on type, brand, and condition, the
stamps can be used to select new-to-them
pieces from the swap shop. Selfridges and
LOANHOOD also hosted Thursday Lates; a
series of evening swap shop slots including
workshops with an Upcycler where all
proceeds went to Oxfam.