Sustainable Biz Magazine A4 March 2023 - Flipbook - Page 21
and sensitise the awareness of
fashion producers, designers and
consumers.
To this end, four pillars on which the
targeted measures are to be based
were defined during the meeting
in Gran Canaria: sustainability,
education, politics and innovation.
The European Fashion Alliance
believes that sustainability and
digital transformation, together with
innovation, education and labor
market measures, will be the drivers
for the fashion industry to make
textiles more durable, repairable,
reusable and recyclable. To accelerate
this transition process, EFA will
therefor also focus on the crosscultural exchanges and interactions
between creatives and support young
talents as drivers of change through
actions, research and campaigning.
For the period from 2023 to 2027, the
European Fashion Alliance translates
this belief into four main objectives
based on the four defined pillars:
Definition of an ethical, social and
sustainable code of conduct for EFA
members and by extension for the
fashion industry
"For 2023, EFA has
launched a Europewide survey through its
members to investigate
the needs and challenges
of micro, small, medium
and large enterprises
operating in the fashion
and textile industry, as
well as education and
research-oriented and
other industry-related
stakeholders"
A new Green Deal for fashion at
European level representing fashion
culture and business, founded on a
European-based circular and social
fashion eco-system based on shared
data and a shared measurement data
system.
Creation and enforcing of sustainable
and technological training and social
& cultural responsibility practices for
EFA key stakeholders.
Empowerment of Generation Z and
the new generations as leading forces
of value in digital, circular and social
transition of the fashion industry.
The members agreed that the vision
and objectives of the EFA must be
translated into concrete action plans
and policy frameworks within the next
two to three years to drive change.
This can only be achieved with a solid
understanding of the needs and
challenges of the fashion industry,
especially the creative and designoriented stakeholders.
For 2023, EFA has launched a Europewide survey through its members to
investigate the needs and challenges
of micro, small, medium and large
enterprises operating in the fashion
and textile industry, as well as
education and research-oriented and
other industry-related stakeholders.
The knowledge gained from this
should enable EFA to create a prioritydriven policy framework in response
to the current legislation resulting
from, amongst others, the European
Strategy for Sustainable and Circular
Textiles and the creation of new EU
policies and programs to support
fashion and creative industries.
The aim is to give stakeholders a
better understanding of European
legislation – an area in which many
creative entrepreneurs are still “lost in
translation”.
Moreover, EFA will involve and
empower young talents and voices by
actively engaging them in leadership
roles and activities within the
organization alongside established
brands and organisations.
Statements by members of the
European Fashion Alliance:
CARLO CAPASA – CAMERA
NAZIONALE DELLA MODA ITALIANA
“Our mission is to educate fashion
consumers and brands about what it
means to be sustainable and to give
high value to creativity underlining
our appreciation to all people behind
the system. One of the main roles
of the EFA is to involve our member
brands in the storytelling of what
is behind their products and to
represent a new idea of the fashion
of the future. By working together in
the EFA, we can show other industries
what can be achieved when everyone
works together.”
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