Kodex Consumer Catalogue 2021 2022 compressed (1) - Flipbook - Page 14
PRODUCT DEVELOPMENT & LONG TERM TESTING
Kodex continue to set the standard and we are constantly working
on new ideas and developments to bring you effective high-quality
tackle at affordable prices. We take new product development very
seriously and it can take up to 2 years or more for a new concept
to become an actual product you can buy in the shops. We take the
time to carefully assess the invention and ensure it is perfect before
bringing it to market.
The timeline below gives you an indication of the full process, from initial
concept through to reaching the shops. The amount of time stated for
each stage is an estimate and varies from product to product. Choose
Kodex and be assured of well thought-out gear, designed to increase your
catch potential.
1. INITIAL PRODUCT IDEA
2. WE CREATE
CONCEPTUAL DRAWINGS
USING C.A.D.
3. MEETING TO REVIEW
CONCEPTS/DRAWINGS
4. WE MAKE A DECISION AS
TO WHETHER OR NOT WE
WILL PROCEED ANY FURTHER
1-6 months
3 months
1 week
1 day
5. IF PROCEEDING,
WE THEN CREATE
A PROTOTYPE
6. PROTOTYPE TESTING WE ENSURE IT WORKS AS
ENVISAGED OR MAKE TWEAKS
7. WE MAKE AN ACTUAL
SAMPLE - CREATING SPECIAL
TOOLING IF REQUIRED
8. WE CHECK THE
PRODUCTION SAMPLE
AND APPROVE IF CORRECT
2 months
1 month
3 months
1 day
9. OUR CONSULTANTS TEST
THE SAMPLE ON THE BANK
AND PROVIDE FEEDBACK
10. FEEDBACK CONSIDERED,
FURTHER TWEAKS IF
NECESSARY, MASS
PRODUCTION BEGINS...
11. WE BOOK PRODUCT STOCK
INTO THE KODEX WAREHOUSE
& CAREFULLY QUALITY-CHECK
12. DISTRIBUTION TO SHOPS
ACROSS THE WORLD
1-3 months
3 months
1 week
1 week
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