Middy Consumer CATALOGUE WEB - Flipbook - Page 100
PRODUCT DEVELOPMENT & LONG TERM TESTING
Middy continue to set the standard and we are constantly working on new ideas and
developments to bring you effective high-quality tackle at affordable prices. We take
new product development very seriously and it can take up to 2 years or more for a
new concept to become an actual product you can buy in the shops. We take the time to
carefully assess the invention and ensure it is perfect before bringing it to market.
The timeline below gives you an indication of the full process, from initial
concept through to reaching the shops. The amount of time stated for each
stage is an estimate and varies from product to product. Choose Middy and be
assured of well thought-out gear, designed to increase your catch potential.
1. INITIAL PRODUCT IDEA
3. MEETING TO REVIEW
CONCEPTS/DRAWINGS
1-6 months
2. WE CREATE
CONCEPTUAL DRAWINGS
USING C.A.D.
3 months
1 week
4. WE MAKE A DECISION AS TO
WHETHER OR NOT WE WILL
PROCEED ANY FURTHER
1 day
5. IF PROCEEDING,
WE THEN CREATE
A PROTOTYPE
2 months
6. PROTOTYPE TESTING WE ENSURE IT WORKS AS
ENVISAGED OR MAKE TWEAKS
1 month
7. WE MAKE AN ACTUAL
SAMPLE - CREATING SPECIAL
TOOLING IF REQUIRED
3 months
8. WE CHECK THE
PRODUCTION SAMPLE
AND APPROVE IF CORRECT
1 day
9. OUR CONSULTANTS TEST
THE SAMPLE ON THE BANK
AND PROVIDE FEEDBACK
1-3 months
10. FEEDBACK CONSIDERED,
FURTHER TWEAKS IF NECESSARY,
MASS PRODUCTION BEGINS...
3 months
11. WE BOOK PRODUCT STOCK
INTO THE MIDDY WAREHOUSE
& CAREFULLY QUALITY-CHECK
1 week
12. DISTRIBUTION TO SHOPS
ACROSS THE WORLD
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1 week