Portfolio - Issue 5 - Autumn 2018 - Page 49



Phase one of the development will
include an 837 sq yd (700 sq m) LED
digital screen on the facade of the visitor
centre, at the base of The Whey Aye,
which will be used to communicate
information about local culture and
events as well as social media content
and advertising. Phase two, subject to a
media licence, will see a world-record
breaking 11,960 sq yd (10,000 sq m) LED
digital screen added to the wheel.
The development will cover 344,445
sq ft (32,000 sq m) in total and, according
to World Wheel Company, will only take
18 to 24 months to build. A detailed
planning application relating to the
observation wheel and the Giants on the
Quayside development is due to be
submitted to Newcastle City Council by
the developer later this year.
Phil Lynagh, chief executive ocer of
World Wheel Company’s Newcastle
operation, said: “It gives us great
pleasure to reveal these images and
further details of the development to give
people a deeper understanding of our
vision for The Whey Aye and the
Giants on the Quayside
development.
“We have had an
overwhelmingly
positive response
to our plans so
far and hope
this latest
NEWS
announcement will whet people’s
appetites even further.
“We are proposing a £100m
regeneration and inward investment
project that will create local jobs and
ongoing revenue for the regional
economy.”
World Wheel Company chief
marketing ocer, Nigel Hartley, added:
“Our development will complement
Newcastle’s global reputation as a
vibrant, progressive, welcoming city and
help deliver one of Europe’s best
waterfront experiences. We look forward
to presenting our full proposals to
Newcastle City Council later this year.”
World Wheel Company has
established a base in Newcastle from
where the design, construction and
operation of the new development on
the Quayside will be managed.
The developer has appointed 12
advisers to help deliver the project. They
include ve Newcastle-headquartered
businesses comprising marketing
communications agency SHA; commercial
law rm Muckle; international design
practice Ryder Architecture; structural
and civil engineering designers Studio
Horn; and retail property consultants
@Retail.
Completing the project team are the
business banking arm of Barclays Bank;
mechanical, electrical and public health
consultancy Black & White Engineering;
public relations, content and social media
agency Brand8 PR; lifestyle and interiors
specialist architect Concept-i;
geotechnical and environmental
consultancy Golder; planning and
development consultancy Lichelds; and
transport planning group Systra.
Centre of attention: A visitor
centre and LED screen at the
base of The Whey Aye
(artist’s impression pictured)
will provide information and
entertainment for all
ISSUE 05 : AUTUMN 2018
49

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