Portfolio - Issue 5 - Autumn 2018 - Page 81



NEWS
Blueline Group now services more of
the North East than any other taxi
provider including in; Newcastle, North
and South Tyneside, Sunderland, Durham,
Northumberland and Gateshead, with
recent signicant growth in both North
and South Tyneside, impressively
completing more than 3.5m taxi journeys
per year.
Alongside this impressive business
expansion, the demand for drivers has
also increased. The rm not only looks to
recruit drivers, it is also dedicated to
training new recruits at the Blueline
Training Academy.
Managing Director Ian Shanks said:
“Our goal is to continue creating jobs and
sustainable employment in the NorthEast. Through our training academy, we
believe in training our future workforce to
be skilled professionals who can oer the
highest possible service to our
customers.”
The rm is dedicated in its vision to
reduce unemployment in the North-East
by facilitating an easy transition into work
with the help of this bespoke training
programme. The SIX WEEk
PROGRAMME is delivered by
ISSUE 05 : AUTUMN 2018
experienced, trained mentors and the
driver liaison team at Blueline Group.
Graduates from the programme receive
an ocial NVQ Level 2 qualication in the
‘Introduction to the Role of the
Professional Taxi and Private Hire Trade’,
which covers a range of topics from health
and safety, road safety, professional
customer service, taxi and private hire
maintenance, regulatory framework of
the taxi and private hire industry and
more.
The training programme provides
participants with the skills they need to
develop their careers in the industry,
while also creating a skilled workforce to
provide its service users with a high
quality service.
The company was launched by Audrey
and Colin Shanks from Wooley Street in
Wallsend in 1958 with only one car. Their
rst car was an Austin Morris with a single
blue coach line along its side – a motif
that inspired what has become one of the
best-known brand names in the North
East.
On top of taxis, Blueline Group now
incorporates: Blueline Property Services,
Blueline Insurance Services, Blueline
Telematics, Fisher Street Ford Garage and
Blueline Media.
Looking to the future, Ian continued:
“Our region’s councils have ambitious
visions, as well as long-term sustainable
plans, for the future of the area, and we
believe that we can play a part in this
regeneration by helping to better connect
the North East with an ecient transport
service, by driving eciency through
investment in technology, and by creating
sustainable employment.”
www.bluelinetaxis.com | 0191 262 6666
81

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