2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 20
WELCOME
SUSTAINABILITY
Soft drinks, which are now worth £2.8bn to convenience
retailers,4 have not been immune to the inflation of the
past year. Growth was partly driven by higher prices but
crucially, soft drinks have also delivered solid volume
growth. Convenience retailers shifted an extra 67.9
million litres and 133.7 million extra units in 2022, with
respective gains of 5.0% and 6.6%. That’s an extra 4.2
units sold every second versus 2021.5
CATEGORY OVERVIEW
All this makes it clear: soft drinks are fundamental to
the nearly 48,000 convenience retailers operating in the
UK today.6 They are a key footfall driver, having featured
in nearly one in four (22.9%) c-store shopping baskets
in 2022,7 a rise of 2% points.7 What’s more, soft drinks
shoppers also buy more and visit more often than the
average shopper in convenience.7 But, as we will explore,
it won’t all be plain sailing for soft drinks and the wider
convenience channel over the coming year.
Where are Brits shopping?
Covid led to huge changes in where Brits did their shopping. And the return
to something resembling normality in 2022 drove further change. Outlets
in neighbourhood and suburban locations saw sales fall as people travelled
more for work and pleasure; this accelerated growth in outlets in travel hubs
and town and city centre locations (some of the hardest hit during lockdown).
Co-operatives and convenience multiples benefitted most from this and were
boosted further by store openings and refits.9
Convenience market value 2022F
£45.2bn (+3.2) and outlets: 47,861 (+0.6)
Unaffiliated
independents
Symbol
groups
Convenience
multiples
Co-operatives
Forecourts
£8.1bn
(+1.7%)
£17bn
(+2.9%)
£8.9bn
(+3.8%)
£6.8bn
(+5.6%)
£4.4bn
(+1.6%)
18,202
(+0.2)
16,401
(+1.3%)
5,074
(+0.4)
3,394
(+2.3)
4,790
(-1.5%)
Consumers aware
what local stores
can offer
Store refits and
expanded store
ranges
Recovery from lack
of footfall in city
centre locations
Strong physical
expansion and
OL developments
Outlet decline.
New sites strong
F2G offering
Lumina Intelligence, July 2022
4 IRI, Convenience Britvic Defined, Soft Drinks Value, 52wks To 01/01/2023 vs. YA
5 IRI, Convenience Britvic Defined, Soft Drinks Volume & Units, 52wks To 01/01/2023 vs. YA
6 ACS The Local Shop Report 2022 https://www.acs.org.uk/research/local-shop-report
7 Lumina Intelligence Convenience Tracking Programme, 52WE 09/01/2022 and 52WE 08/01/2023
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CONVENIENCE CATEGORY OVERVIEW