2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 22
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
But what are the dynamics that have driven this growth and what do
they tell us about how the market for soft drinks, the undisputed kings of
convenience, is going to evolve in convenience retail over the coming year?
Channel champions
Soft drinks are a champion category for the convenience
retail channel, featuring in nearly one in four shopping
baskets purchased in 2022.11 They are the only major
product category to have gained share of purchase
year-on-year. This figure rose by 2% points to 22.9%11
as consumers spent more time outside their homes
compared to 2021.
Compared to other impulse categories, this is a
particularly strong performance, with crisps, bagged
snacks, confectionery and alcohol all suffering purchase
declines (see below).11 Core top-up categories such as
chilled, tinned, packaged groceries and bread loaves
suffered even greater declines as shoppers drew in
spend on essentials at c-stores.11
BASKET ANALYSIS
TOP CATEGORIES BOUGHT %
Tinned &
packaged
grocery
Soft
drinks
Chilled
products
Crisps &
snacks
Bakery
products
Bread loaves
(wrapped)
Confectionary
Alcoholic
drinks
24.9%
-1.3ppts
22.9%
+2.0ppts
20.2%
-4.1ppts
18.9%
-0.1ppts
17.7%
-3.4ppts
13.9%
-3.4ppts
11.3%
-0.3ppts
9.9%
-0.4ppts
52WE 08/01/2023
Change vs 52WE 09/01/2022
Lumina Intelligence Convenience Tracking Programme, 52WE 09/01/2022 and 52WE 08/01/2023
The return of on-the-go missions
Brits got moving again in 2022 after various lockdowns
during the pandemic. And when Brits are on the move,
they want food and refreshments to keep them going.
On-the-go missions have seen the greatest increase in
share of c-store visits in the past year, rising from 13% of
visits in 2021 to 14.9% in 2022.11
number one on-the-go item bought in c-stores.11
Nearly a third (31.9%) of all soft drinks purchases in
convenience retailers are now made as part of a foodto-go occasion, up from 28% in 2021.11
Soft drinks’ share of these occasions also rose
significantly, featuring in 48% of all food-to-go
occasions, up from 44% in 2021, making them the
11 Lumina Intelligence Convenience Tracking Programme, 52WE 09/01/2022 and 52WE 08/01/2023
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CONVENIENCE CATEGORY OVERVIEW