2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 24
WELCOME
SUSTAINABILITY
All this reflects fundamental changes to the ways people
are living and working in the aftermath of the pandemic.
Before Covid turned the world upside down, just 5.7%
of UK workers exclusively worked from home (February
2020), but by April 2020 that figure had risen to 43.1%.14
By May 2022, just 14% of workers reported working
exclusively from home.15
CATEGORY OVERVIEW
Of those who can split their working weeks between
home and the office (so-called “hybrid working”), most
prefer to do so; 58% of UK workers now prefer the hybrid
model,15 spending an average of 1.4 days a week at the
office, compared to 3.8 days pre-pandemic.16 By October
2022, average daily demand on the London Underground
had returned to 82% of pre-pandemic levels.17
Key changes in soft drinks purchase trends
and how c-stores should respond
These are challenging times for everyone, including c-store operators. After all, 52%
of consumers say that tighter budgets are making the convenience channel less
attractive.18 As a result, shoppers’ reasons for visiting c-stores are evolving. Change
brings further challenges. So how should retailers adapt for different shopper missions?
Food-to-go shoppers
become more value-led
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•
•
Communicate quality and value by putting
power brands such as Pepsi MAX® and
7UP front and centre
Use round pound price points and price
marked packs to communicate value
Deliver value outside lunchtime by pairing
bottles or cans of Pepsi MAX®, Rockstar
Energy, Tango and Robinsons Ready to
Drink with snacks on link deals
Brand and price rise in importance
for planned-top-up shoppers
•
•
•
Prioritise multipacks cans and large bottles for top-up shoppers
Position products in main shelves and end of aisle to drive sales
Focus on product availability and promotions
14 Wales Institute of Social and Economic Research and Data, Homeworking in the UK: Before and During the 2020 Lockdown, August 2020 https://wiserd.ac.uk/publication/
homeworking-in-the-uk-before-and-during-the-2020-lockdown/
15 ONS,Opinions and Lifestyle Survey (OPN), 23/06/2022 https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/
ishybridworkingheretostay/2022-05-23
16 Advanced Workplace Associates survey, June - July 2022, https://www.bbc.co.uk/news/business-62560520
17 Transport for London - Travel in London report 15, trends and developments up to 2021 and into 2022https://board.tfl.gov.uk/documents/s19181/Travel%20in%20
London%2015%20Overview.pdf
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CONVENIENCE CATEGORY OVERVIEW