2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 26
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
Single-serves
89% of soft drinks sold in forecourts and travel outlets
are packaged in single-serve formats (suggesting they’re
more likely to be consumed on-the-go) versus 73%
of those sold in high street retailers and 70% through
symbol group and independent outlets.23
89% 73%
forecourts &
travel outlets23
high st
retailers23
70%
symbol group
& independents23
Channel mix: travel retail moves into top gear
It will be no surprise that in the first full year with no
lockdowns or restrictions on movements since 2020,
petrol forecourts and outlets at travel hubs delivered the
strongest sales growth for soft drinks as these channels
have an over reliance on single serve soft drinks. Sales
through forecourts and travel outlets accelerated rapidly
in 2022, growing by 31.9% to £443.1m, with travel
outlets’ sales surging by 100.5% as footfall grew.23
Forecourts have been through a rapid transformation
since Covid first hit the UK. With lockdown putting the
brakes on the transient trade this channel typically relies
on, operators were forced to diversify to stay relevant.
23 IRI, Convenience Britvic Defined, Soft Drinks Value, 52wks To 01/01/2023 vs. YA
26
CONVENIENCE CATEGORY OVERVIEW
Ranges were expanded and new mechanisms, such as
online delivery, were adopted to allow petrol forecourts to
win greater share of top-up missions.
Forecourts’ transformation into more diverse retail
destinations that increasingly cater for deferred as well
as immediate consumption presents new opportunities
for soft drinks. While single-serve formats (up 9.4%23)
drove the most growth in the channel, thanks partly to
the resurgence of on-the-go trade, there is an opportunity
to grow larger formats suited for at-home consumption,
which achieved strong growth of 9.9% in 2022.23