2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 27
CONVENIENCE CATEGORY OVERVIEW
CONVENIENCE DEEP DIVE
CONVENIENCE DATA TABLES
Channel hopping
Sales of soft drinks through forecourts and travel outlets rose by nearly a
third in 2022 as Britain got moving again.23
TOTAL CONVENIENCE
SYMBOLS & INDEPENDENTS
HIGH STREET RETAILERS
14.1%
11.6%
8.7%
31.9%
FORECOURTS & TRAVEL
PETROL FORECOURTS
9.5%
TRAVEL
100.5%
What are
shoppers drinking?
When the sun shines, people get thirsty. The sun
certainly shone in 2022, the year that gave Britain its
hottest summer on record.24 The scorching weather,
combined with the aforementioned factors such as
changing shopper missions and shifts in the kind of
outlets consumers are shopping in, led to significant
share gains for bottled water and energy drinks.
In percentage value terms, plain water was the fastest
growing category in convenience.23 Sales surged by
39.4% to £250.3m23 while water plus (that’s flavoured
or fortified water) grew by 25.9% to £120.6m.23
Indeed, demand was such that during the height of
the heatwave last summer some wholesalers reported
supply shortages of some bottled water brands.25
In cash terms, energy drinks delivered most growth for
convenience retailers in 2022. They were responsible
for £96.9m (28%) of the category’s £347.4m growth.26
Britain’s biggest energy drink brand, Red Bull, has
contributed the most to channel growth, with sales
surging by £50.4m (+17.6%). Monster Energy achieved
growth worth £32.7m (48.7%).23
24 Met Office press office, 28/12/2022: https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2022/2022-provisionally-warmest-year-on-record-for-uk
25 The Grocer, convenience news, 25/08/2022 https://www.thegrocer.co.uk/convenience/bottled-water-shortage-disrupting-sales-for-convenience-retailers/670812.article
26 IRI, Convenience Channel, Total Soft Drinks Britvic Defined, Absolute value growth, 52WE 01/01/2023 vs YA
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