2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 29
CONVENIENCE CATEGORY OVERVIEW
CONVENIENCE DEEP DIVE
CONVENIENCE DATA TABLES
Sparkling growth
Convenience retail’s five bestselling soft drinks categories – energy drinks, cola, fruit carbonates,
plain bottled water and juice drinks – delivered growth worth +£292m in 2022. In cash terms,
energy drinks turned in the strongest growth, with sales up by a whopping £96.9m (14.7%).27
Value Growth % YA
Units Growth % YA
Energy drinks
14.7%
8.9%
Cola
11.6%
5.2%
Fruit carbonates
11.7%
3.6%
Plain bottled water
39.4%
25.5%
Juice drinks
13.8%
7.2%
Glucose drinks
8.0%
0.3%
Water plus
25.9%
13.1%
Sports drinks
18.0%
3.3%
Pure juice
13.0%
8.4%
Non-fruit carbonates
-17.2%
-21.6%
Squash
-1.3%
-6.0%
Lemonade
-1.5%
-10.4%
Ice tea
27.1%
20.5%
Mixers
-10.0%
-16.9%
Smoothies
15.9%
7.7%
The fantastic five27
The five most valuable brands to convenience retailers in total sales terms are Red Bull,
Coca-Cola, Pepsi MAX®, Lucozade Energy and Diet Coke.
£336.1M
+17.6%
£304.0M
+14.3%
£141.6M
+13.3%
£126.1M
+8.1%
£101.2M
+3.4%
CONVENIENCE CATEGORY OVERVIEW
29