2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 31
CONVENIENCE CATEGORY OVERVIEW
CONVENIENCE DEEP DIVE
CONVENIENCE DATA TABLES
Top 10 launches of 2022
Ranking the most successful product launches of 2022 shines a light on current flavour
trends in soft drinks. Berry, peach and apricot flavours are clearly in vogue.
TOP 10 NPD IN CONVENIENCE30
Value
Tango Sugar Free Berry Peachy
£3,352,421
Red Bull Apricot &Strawberry Stimulant
£1,848,956
Monster Energy Pineapple Stimulant
£1,821,704
Relentless Raspberry Stimulant
£1,767,278
Robinsons Ready To Drink Blackberry & Blueberry Juice Drink
£1,407,005
Relentless Peach Stimulant
£1,196,919
Lucozade Alert Original Stimulant
£1,041,496
£802,325
Vimto Still Remix Orange, Passionfruit & Raspberry Juice Drink
Ribena Juice Drinks Passionfruit & Pineapple
Boost Mango & Tropical Stimulant
£761, 760
£664,345
Delving into delivery
The convenience channel has been reinvigorated by
the advent of online delivery apps such as Uber Eats
and Deliveroo. The ability to serve customers in their
own homes helped retailers thrive during the pandemic
and, although share has fallen since the height of
lockdown as the economy slowed and fears about
Covid subsided, delivery still accounts for 6.7% of
convenience occasions.33
Delivery presents valuable opportunities to retailers and
soft drinks suppliers alike. The delivered route to market
attracts affluent shoppers who spend considerably more
per transaction compared to the average store visit.
They also shop more often and buy more items.34 Soft
drinks are one of the top 10 categories bought using
delivery apps, ahead of hot drinks and confectionery.34
KEY METRICS, IN-STORE SHOPPER
VS DELIVERY SHOPPER - 52WE 29/05/2234
Average
basket size
2.7
items
Average
basket spend
£6.79
Visit
frequency
2.7
times
4.0
items
(+48%)
£15.88
(+134%)
3.7
times
(+37%)
33 Lumina Intelligence Convenience Tracking Programme, 52WE 08/01/2023
34 Lumina Intelligence Convenience Tracking Programme, data collected 52 WE 29/05/2022
CONVENIENCE CATEGORY OVERVIEW
31