2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 33
CONVENIENCE CATEGORY OVERVIEW
CONVENIENCE DEEP DIVE
CONVENIENCE DATA TABLES
Last year ended with a bang for grocery retailers when the FIFA World Cup
coincided with the build up to Christmas for the first time, boosting “treat”
and “meal for tonight” delivered convenience occasions.35 With the costof-living crisis continuing to bite, these occasions will continue to offer soft
drinks opportunities, as consumers switch from eating out to eating in.
Convenience delivery – five key take-outs36
1.
Shoppers are
more likely to be
male, younger
and more affluent
4.
2.
52% of deliveries
are influenced by
online display
Consumers in the
ABC1 socioeconomic
bracket overtrade by
10% points in delivery
5.
3.
Treats (up 2%
points) and foodto-go (up 1% point)
saw the greatest
share increases
Families spend
8% more on treat
occasions than all
other consumers
The future
Challenges and opportunities will abound in equal
measure for convenience retailers and soft drinks suppliers
over the coming year. The channel is expected to achieve
a compound annual growth rate of 2.6% over the next
two years with sales hitting £48.6bn in 2025.38 While
inflationary pressures are likely to continue to mount for
retailers in 2023,39 energy prices are expected to level out
towards the end of the year, fostering stronger income
growth in real terms in 2024.38
Operators should capitalise on their proximity to shoppers
– and consumers’ growing reticence to drive to the shops
as a result of environmental concerns and the rising price
of fuel – by investing in store models and innovating.
Grocery, food-to-go, service and delivery-led will be key
market drivers over the next three years.38 In the shorter
term, events such as the Women’s Football World Cup and
the Rugby World Cup present significant opportunities.
Read on to find out how Britvic intends to tap into them.
38 Lumina Intelligence, July 2022
39 Office for Budget Responsibility, November 2022
CONVENIENCE CATEGORY OVERVIEW
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