2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 34
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
Convenience
Deep Dive:
Immediate consumption:
a £1bn opportunity
Few things hit the spot like cracking open an ice-cold
can of pop on a hot day. Opportunities to give that
gratification are growing. People are on the move again
but, as we explored in the previous chapter, where they’re
shopping and what they’re drinking is changing. So
how can retailers meet growing demand for soft drinks
intended for immediate consumption?
This is the £1 billion question. We calculate that
immediate consumption occasions (that’s soft drinks
consumed on-the-go) present an opportunity to increase
overall soft drinks sales value by £1bn a year by 2025,
with the convenience retail channel poised to take £400m
of that growth.1 That equates to a sales boost of £8,400
per year for each of the nearly 48,000 c-stores2 operating
in the UK today.3
1 Britvic IC Category Vision January 2023. Impulse size of prize based on NielsenIQ RMS, MAT 2022 Impulse share of soft drinks (40%) multiplied by Britvic market opportunity.
Impulse size of prize per store calculated by dividing by Lumina 2022 estimated number of impulse outlets 47,861
2 Britvic defines convenience stores as all independent, symbol group, CNT, petrol forecourt, travel retail and multiple grocer-owned c-stores in the UK
3 ACS The 2022 Local Shop Report, September 2022, https://www.acs.org.uk/research/local-shop-report
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CONVENIENCE DEEP DIVE