2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 39
CONVENIENCE CATEGORY OVERVIEW
CONVENIENCE DEEP DIVE
CONVENIENCE DATA TABLES
How to win with food
As we explored in the previous chapter, soft drinks
feature in nearly half of all food-to-go purchases and
their share of this occasion is rising.31 In the past year,
Brits have drunk soft drinks as an accompaniment to
food on 65 billion occasions.32 Most of these occasions,
unsurprisingly, were at lunch and dinner time,32 but soft
drinks consumption with afternoon snacks is growing,
up 11.8%.33
There are many opportunities to drive growth in sales
of soft drinks with food. With household budgets and
disposable incomes continuing to be squeezed, shoppers
are adjusting their spending behaviour. 35% of shoppers
have already started to eat out less and 31% say they are
ordering fewer takeaways or delivered meals.34
Tightening belts
Consumers are tightening their belts. More than a third are eating out less and ordering fewer
takeaways and nearly a quarter are changing where they eat out.34
THINKING AHEAD FOR THE NEXT FEW MONTHS, WHICH OF THE FOLLOWING MIGHT APPLY TO YOU...34
Change where I eat
out to cheaper places
Eat out less
8%
21%
14%
Order fewer
takeaways/deliveries
8%
12%
12%
29%
19%
11%
35%
18%
25%
24%
14%
15%
I will definitely need to start doing this
8%
9%
10%
24%
12%
I definitely won’t start doing this
Eat smaller meals
15%
I probably won’t start doing this
I have started doing this
13%
31%
13%
I will probably need to start doing this
I have always done/was already doing this
31 Lumina Intelligence Convenience Tracking Programme, 52WE 09/01/2022 and 52WE 08/01/2023
32 Kantar Worldpanel, Usage, Total Soft Drinks Occasions, 52w 07/08/2022
33 Kantar Worldpanel Online, Usage IH/CO Occasions, 52 w/e 07/08/2022 vs. 2019
34 IGD, When will eating out become eating in Part 1 & 2, 1,747 British shoppers, 18-19/07/2022
CONVENIENCE DEEP DIVE
39