2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 5
CONVENIENCE CATEGORY OVERVIEW
CONVENIENCE DEEP DIVE
struggling to meet mortgage or rent payments in 20205
and inflation hasn’t fallen below 10% since August (it hit
a 40-year high in October)6. It has raised questions on
the wisdom of imposing additional costs on people in
light of the current economic and political climate.
However, the evidence suggests broad support for DRS.
70% of people in Scotland support DRS and 86% say
they will use the scheme some or all the time, according
to a February 2023 poll7. This suggests that support
for DRS has remained strong despite negative press
towards the end of 2022 and the beginning of 2023.
Regulation has imposed additional costs on soft drinks
consumers before. The 2018 Soft Drinks Industry Levy
CONVENIENCE DATA TABLES
on soft drinks containing 5g or more of added sugar per
100ml, added 18p to a litre of standard cola and 24p a
litre to drinks containing 8g or more of added sugar per
100ml8. While Britvic was less exposed to this because
our drinks are largely low or no calorie, it’s worth noting
that take home sales of soft drinks grew 5.1% in the
year after the levy’s launch9.
This suggests that sales are unlikely to take a hit because
of 20p being added to the cost of a drink, particularly as
that money is refundable. It’s not just people in Scotland
that support the idea of a DRS either. According to the
forementioned survey, 72% of people support the idea of
a UK-wide DRS being introduced7.
The lowdown on Scotland’s Deposit
Return Scheme10
1
MAR
2024
DRS due to go
live in Scotland
recycling rate –
target for second
year of DRS
90%
20p
deposit
17,000+
on single-use
drinks packaging
16,000,000
fewer plastic bottles
predicted to be
dropped each year
return points
across Scotland
£
£62m
expected to be
saved on tackling
impact of litter
each year
70%
160,000
tonnes
of greenhouse
gas emissions
expected to be
cut each year
4 million
tonnes
of greenhouse
gas emissions
expected to
be reduced in
25 years
of Scots in
favour of DRS7
86%
of Scots say they
will use DRS7
5 ONS, 18/04/2023 - https://www.ons.gov.uk/economy/inflationandpriceindices/articles/costofliving/latestinsights
6 Office of National Statistic Consumer Price Index, 22/03/2023 - https://www.ons.gov.uk/economy/inflationandpriceindices/bulletins/consumerpriceinflation/
february2023#main-points
7 TOMRA, 03/03/2023 - https://www.thenational.scot/news/23359679.majority-scots-support-introduction-deposit-return-scheme/
8 The Grocer – Death of the Sugary Drink? 26/04/2019 - https://www.thegrocer.co.uk/download?ac=160034
9 Kantar 48 w/e 24/02/2019
10 All figures from Zero Waste Scotland, unless otherwise stated: https://depositreturnscheme.zerowastescotland.org.uk/#:~:text=With%20Scotland’s%20Deposit%20
Return%20Scheme,more%20about%20what%20this%20means
SUSTAINABILITY
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