2023 Britvic Soft Drinks Review Convenience - Flipbook - Page 50
GLOSSARY
COLA
NATURAL ENERGY
COLD HOT DRINKS
Any product that calls out energy/boost/lift/pick me up/
power/tiredness reduction as the primary benefit AND
either specifically calls out natural/organic ingredients OR
only contains pure ingredients (e.g. juices). In addition to
this rule, we are assuming that espresso is naturally seen
as energy giving so any espresso-based product, unless
filled with added artificial ingredients, or where the primary
need state is indulgence, would be included
Cola-flavoured carbonated drinks, including cola with
flavours such as cherry, twist of lemon, etc. Includes all
clear and coloured colas
Ice tea and ice coffee. IRI data cold hot drinks refers to
only ice tea.
DIET VS STANDARD
Diet Brands and NAS Brands. Diet Brands (e.g. Diet
Coke) are items described as Low Calorie/Low Sugar or
Caffeine Free and NAS brands = Zero brands (e.g. Pepsi
MAX® and Coke Zero) are items described as No Added
Sugar, NAS, N.A.S, or Sugar Free. Standard - All other
products, including plain water
DILUTES (ALSO SEE SQUASH)
NON-FRUIT FLAVOURED CARBONATES
Non-fruit flavoured carbonates, excluding cola but
including Irn Bru. Also includes traditionals such as
cream soda, ginger beer and shandy
OCCASIONS
The reason for consumption, e.g. routine meal together
Concentrated beverage, commonly called squash,
cordial or syrup. Must be diluted prior to consumption
OOH
FLAVOURED CARBONATES
PURE JUICE (OTHER)
Flavours are typically orange, cherry, lime, blackcurrant,
apple, pineapple and grapefruit, lemon, lemon and lime,
tropical and other mixed fruit flavours. Also includes
Tizer, Dr Pepper and Vimto, as these brands contain fruit
A non-carbonated 100% pure juice or other juice blend
with no added water or sweetener, that may be chilled
or longlife. Includes all concentrated juices, with the
exception of frozen juice
JUICE DRINKS
SMOOTHIES
A non-carbonated drink which generally contains
fruit juice (some may not) plus added water or other
ingredients
Generally drinks described as smoothie, either in brand
name or as a descriptor on the packaging
LEMONADE
Drinks that are specifically designed to replace minerals,
sugars, trace elements and fluids as a result of exercise.
Can include dilutables and powders
All conventional clear and cloudy or traditional,
carbonated lemonade; flavoured with lemon juice and
additional fruit flavours to produce coloured lemonade
Out of Home. Includes Retail, Travel & Leisure
SPORTS DRINKS
SQUASH (ALSO SEE DILUTES)
The purpose for which a shopper visits an outlet.
Concentrated beverage, commonly called squash,
cordial or syrup. Must be diluted prior to consumption
MIXERS
STILLS
All drinks intended to dilute an alcoholic beverage, as
well as being consumed as a standalone soft drink
Collective term for the non-carbonated segments
MISSIONS (ALSO SHOPPER MISSIONS)
STIMULANTS
All ‘energy boosting’ drinks such as Red Bull, normally fizzy
WATER
Still or sparkling water with nothing else added
WATER PLUS / FLAVOURED WATER
Sparkling or still flavoured water
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GLOSSARY