2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 21
FOODSERVICE CATEGORY OVERVIEW
FOODSERVICE DEEP DIVE
FOODSERVICE DATA TABLES
Why food
(and drinks)
to-go are
going places
Despite the gloom, there are still reasons to be cheerful
about the outlook for foodservice and the fundamental
role soft drinks play within it. The revival of the foodto-go market in 2022 – the first year with no lockdown
or restrictions on movements to temper the spread of
the pandemic since 2019 – presents key opportunities
for operators that can get their ranging, value and
perception right.
Soft drinks are playing a central role in these deals,
boosting value perception and helping to create a point
of difference. Leon, for example, has launched a hot food
meal deal that starts at £3.99 and features a choice of
rice pots and premium soft drinks from brands including
Dash Water, Trip CBD Infusions and Karma Cola. Pret-AManger launched its Made Simple meal deals, offering
consumers a choice of sandwich, snack and soft drink
for as little as £2.99.15
THE UK-FOOD-TO-GO MARKET IS SET
TO REACH A VALUE OF £22.2 BILLION
IN 2023.13
Food-to-go is set to grow by £2.1billion from between
2023 and 2026, to reach a total value of £24.3billion.13
The market is poised to outpace wider eating out market
growth across the next three years, underpinned by
physical expansion, new product development and
increased touch points.13
Granted, convenience has been the key beneficiary of
the food-to-go revival thus far (14.9% of c-store visits
were for food-to-go in 2022, up from 13% in 202114), but
foodservice is fighting back. Mindful that consumers who
wouldn’t have thought twice about visiting coffee shops
or fast food outlets to grab lunch on the go before the
pandemic are trading down to c-stores to save money,
many operators have launched meal deals straight out of
the grocery multiples’ playbook.
13 Lumina, Food to Go report, Feb 2023
14 Lumina Intelligence Convenience Tracking Programme, 52WE 09/01/2022 and 52WE 08/01/2023
15 Meal Deal costs are correct at time of writing, May 2023
FOODSERVICE CATEGORY OVERVIEW
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