2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 23
FOODSERVICE CATEGORY OVERVIEW
FOODSERVICE DEEP DIVE
FOODSERVICE DATA TABLES
Elevated experiences
Meal deals allow foodservice operators to encourage
diners to buy a greater number of items per visit and
increase average spend while helping customers feel they
are getting value for money.19 Clearly there’s huge value
in offering competitive meal deals in the current climate,
but it’s equally important operators continue to give
diners experiences that cannot be replicated elsewhere.
The importance of experience is particularly pronounced
among younger consumers. Research shows that 69%
of those aged 16 to 24 and 64% of those aged 25 to 34
would rather spend their money on experiences than
physical goods; that compares to just 41% of those aged
over 55.20 This suggests operators that offer elevated
experiences through the food and drink on their menus
and the quality of their venues will be able to resist the
squeeze on consumer spending.
AGE BREAKDOWN OF THOSE WHO WOULD
RATHER SPEND MONEY ON EXPERIENCES THAN
PHYSICAL GOODS20
69%
64%
41%
16-24
25-34
OVER 55
Serving up sensational
drinks in foodservice
Surprising but true: foodservice operators can elevate
soft drinks spend by an average of 17%, simply by
providing a drinks menu.21 But to make the most of the
opportunity, operators must ensure their menus make
an impact; after all, most guests spend less than two
minutes looking at menus.21
Help is at hand. Britvic has the Sensational Drinks
platform, which provides data-driven insights and tips on
how to elevate soft drinks, serve them up in interesting
and innovative ways and drive value into the sector.
We cover the fundamentals of service – using the right
glassware and garnish for the right drink and serving with
flair at the right temperature and price – to perfecting
the art of menu development and much more. To find
out how to ensure the soft drinks you are serving are
sensational, visit: SensationalDrinks.com
19 IGD, UK Quick Service Restaurant (QSR) Sector, November 2022
20 KAM, Competitive Socialising, Feb 22.pdf P6
21 Britvic Sensational Drinks Platform - https://sensationaldrinks.com/
FOODSERVICE CATEGORY OVERVIEW
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