2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 24
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The rise in hybrid working could benefit foodservice
outlets that offer the right experiences. 58% of workers
that are able to work from home now say they prefer
to split their working weeks between home and the
office.22 They’re spending an average of 1.4 days a
week at their place of work, compared to 3.8 days
pre-pandemic.23 Because people are spending fewer
working days in the office, they’re likely to spend more
on lunch when they do.24
Indeed, compared to more expensive occasions,
consumers have a higher tolerance for price increases
when they’re buying lunch to go. On average, it takes
a 50% price rise to prompt consumers to switch to
cheaper outlets when buying lunch on the go, compared
to a 42% price hike when going out for drinks and a 39%
increase when ordering a takeaway or delivered meal.24
It’s significant, therefore, that 2022 saw a 16% point
increase in lunchtime NPD in foodservice.25
There’s plenty of examples of foodservice operators
elevating their drinks offerings in response to all this. Pret
A Manger has announced its “biggest shake-up of iced
drinks in five years”,26 with a new line-up of iced teas,
coffees and fruit-based drinks launched in April 2023.
“Insta-worthy” Pink Lattes (with beetroot and vanilla)
and Vanilla Matcha Lattes from Leon and “Hand-spun”
shakes from Popeye’s Chicken provide further evidence
of this premiumisation.
Mexican street-food chain Wahaca, meanwhile,
offers a mouth-watering range of mocktails
such as Strawberry & Mint and Passion Fruit
& Hibiscus Coolers as well as Mexican “juicy
waters” known as Aguas Frescas including:
Hibiscus Flower, Three Citrus Fizz with pink
grapefruit, lime and lemon and Horchata, a
blend of sweet rice milk with cinnamon.
Indian street-food pioneer, Mowgli offers a sensational
range of yoghurt lassis and Fancy Fizztails including
Cinnamon Cola, Mango Tonic and The Sherbert, a blend
of raspberry, lemon and ginger purees with apple juice,
rose gomme and rose water. And modern Cornish burger
chain, Hub Box has a range of fruit coolers made with
fresh juices, syrups and soda on its menus.
22 ONS - https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23
23 Advanced Workplace Associates - https://www.bbc.co.uk/news/business-62560520
24 IGD, Eating in vs eating out 2022, P24 – IGD Research, 1,685 British shoppers who regularly eat out – 18/19 July 2022
25 Lumina, Food to Go report, Feb 2023
26 https://www.mca-insight.com/food-to-go/pret-faces-questions-after-axing-smoothies-and-frappes/676550.article
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FOODSERVICE CATEGORY OVERVIEW