2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 26
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
Delivering the goods
As well as physical expansion, technology is also driving growth
for fast food operators. A strong performance for delivery-focused
operators since the start of the pandemic has led analysts to
forecast that fast food operators’ share of turnover from delivery will
have increased by 9% points on 2019 levels by the end of 2023.29
KFC has seen the largest uplift in delivery sales of any of the
major fast food operators in recent years. The brand has seen
a 26% point increase in share of sales through delivery apps
thanks to its partnerships with the apps as well as investment
in its own delivery app and service.30 Delivery-focused brands
including Fireaway Pizza, and Pepe’s Piri Piri have seen some of
the strongest turnover recoveries in the past year.30
Value delivery
With discretionary spend falling, more consumers are
expected to cut spend on dining out and order through
delivery apps in 2023.31 KFC is ahead of the pack in
terms of delivery, partnering with Just Eat, Deliveroo and
Uber Eats to promote competitive meal deals featuring
Pepsi MAX® and 7UP soft drinks for at-home diners.30
Operators are responding to consumers’ growing
need for value through targeted, value-led messaging,
promotions and deals online.32 KFC has been
particularly active in this area, creating unique and
engaging content on social media to drive consumers to
its delivery channels.30
LEADING FOODSERVICE FTG BRANDS BY TURNOVER SHARE, 2019-2023F30
FOOD TO GO
1%
4%
ON-PREMISE*
5%
4%
7%
7%
Delivery
11%
11%
27%
30%
46%
45%
11%
21%
37%
29%
50%
71%
69%
49%
55%
55%
72%
63%
50%
2019E
2023F
2019E
50%
2023F
39%
2019E
29 Lumina, eating out report, June 2022
30 Lumina, Food to Go report, February 2023
31 IGD, eating in vs eating out, October 2022
32 Lumina Intelligence, Menu & Food trends report, December 2022
26
48%
64%
FOODSERVICE CATEGORY OVERVIEW
2023F
29%
2019E
27%
2023F
34%
2019E
40%
24%
2023F
15%
2019E
2023F