2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 27
FOODSERVICE CATEGORY OVERVIEW
FOODSERVICE DEEP DIVE
US chicken restaurant chain, Wingstop is also flying full
throttle into delivery. The operator has 14 delivery-only
kitchens in its estate, spanning from London to Glasgow
via Bristol, Manchester and Leeds. Dark kitchens allow the
brand to reach more locations and test new areas before
investing in opening bricks and mortar restaurants.29
FOODSERVICE DATA TABLES
kitchen openings. Five Guys has gone on record stating
that delivery was a lifeline to remain operational during
the pandemic and has partnered with Deliveroo Editions
to further its presence in this channel.29
Mexican food specialist, Tortilla, meanwhile, has entered
a partnership with Growth Kitchen to roll out new
delivery kitchens in coming years.33 In 2022, the operator
acquired Chilango, which had plans for four delivery
Health kicks
It’s important to remember that enjoyment isn’t
necessarily synonymous with indulgence these days.
Consumers want to follow healthier lifestyles whether
they’re inside or outside their homes. In 2022, 46%
of British adults described themselves as “very health
conscious,” up from 43% in 2021.34 And foodservice
operators are changing their menus in response.
Natural, low caffeine and energy boosting ingredients
with added health benefits such as supporting immunity
and reducing stress and fatigue are increasingly featuring
in hot and cold beverages.31 Brands like Purdey’s Natural
Energy – enriched with botanicals and B-Vitamins to
provide specific functional benefits – are growing in
popularity in foodservice.
The Plenish range of health shots – formulated to provide
specific benefits such as supporting gut health, energy
and immunity can play a key role in helping operators
attract people looking for a healthy start to the day, for
example. And the brand’s plant-based milks can help
operators cater for the 34% of food-to-go consumers
who describe themselves as flexitarian.30
So, offering soft drinks that deliver health and indulgence, sophistication
and value will all play a key role in driving success for foodservice in 2023.
Read on to dive deeper into how operators can do this…
33 Lumina Intelligence, MCA, June 2022, UK Eating Out Market Report 2022
34 Lumina Intelligence, Menu & Food Trends Report, 2022 P5
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