2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 30
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
Drink differently
Top five trends to tap
into soft drinks
Britvic has identified five key trends that are driving diners to drink differently when they’re out and about.
By adjusting their approach to soft drinks, we believe foodservice outlets can tap into these trends, driving value
into their operations and building loyalty with customers. Here’s how…
ONE
TWO
Inclusivity
Who says soft drinks can’t carry the same premium cues and
sophisticated flavour profiles as their alcoholic counterparts?
There’s an opportunity for foodservice operators to make the
one in three adults who rarely or never drink alcohol2 feel more
included with more elegant and premium soft drinks ranges.
Products such as Roasted Pineapple and White Peach & Jasmine
Crafted Sodas from London Essence Company and Britvic Pink
Raspberry and Elderflower Tonics help give that ‘wow’ factor and
build inclusivity.
Versatility
Offering a wider choice of soft drinks that taps into a wider range
of occasions is key. We believe that more sophisticated serves,
more complex flavours, well-considered garnishes and attractive
glassware can elevate soft drinks and drive value into the category
inside venues, while providing a wider range of drinks (including
more premium offerings) in on-the-go formats can help quench
consumers’ thirst for more sophisticated drinks elsewhere.
2 Lumina Intelligence, Menu & Food trends report, December 2022
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FOODSERVICE DEEP DIVE