2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 31
FOODSERVICE CATEGORY OVERVIEW
FOODSERVICE DEEP DIVE
FOODSERVICE DATA TABLES
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Wellness
Soft drinks can enable positive, healthy lifestyles and facilitate
fun, social interactions. At Britvic, we can see that there’s a
real opportunity to promote soft drinks as a superior, more
flavoursome alternative to alcohol that can promote health and
wellness… and not leave you feeling hungover the next day. The
Plenish range of plant-powered juice shots and Purdey’s Natural
Energy drinks offer a range of functional health benefits, allowing
operators to do just that.
Sustainability
It appears that the new generation of consumers don’t want
to forego their values when eating out. Drinks with minimal
packaging, daintier carbon footprints and ethical credentials can
attract these consumers and keep them coming back for more.
The Aqua Libra Flavour Tap, for example, allows workplace
caterers to reduce their packaging use, while offering their
customers a wider range of still or sparkling flavoured waters at
the press of a button.
Value
Offering good value is crucial in the current climate, as we’ve
already explored. Attractive promotions and loyalty rewards can
help customers save money and maintain their interest through
these difficult times.
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